NIVEA FOR MEN has worked with integrated creative agency CMW to create a series of videos designed to raise awareness of the brand and skincare range amongst its target audience.
The videos, which are part of a year-long pan-regional campaign across Northern Europe, begin with a series of tutorials demonstrating how to perform bar tricks to impress their mates.
The content is set to appear on the NIVEA FOR MEN website and across social media properties in the UK, Netherlands, Sweden, Denmark, Norway and Finland.
Future videos will look to draw on the brand's sponsorship agreements which include the England Football Team, Eredivisie (Dutch Football League), and the Swedish Ice Hockey Team.
Matt Marlow, NIVEA FOR MEN parent company Beiersdorf’s digital marketing manager, Northern Europe, commented: “We are continually looking to evolve our position within the male grooming market. We know that to build relationships we need to engage and entertain our audience in the first instance in order to raise awareness and increase consideration.
“CMW clearly understand our aims and have produced a creative idea that promises to kick off this year-long activity in the perfect way.”
Liz Wilson, CEO, CMW, added: “Most British men don’t like moisturising but we know they like feeling a bit more confident in social situations. So we’ve created this series of useful, entertaining little films as a fun way to engage men and build the conversation around NIVEA FOR MEN.”