Diet Coke has today announced the appointment of Marc Jacobs as its creative director for 2013, with a video portraying Jacobs as the Diet Coke Hunk.
In his new role, Jacobs has been asked to create a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist.
He said: “I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
Last year, Jean Paul Gaultier was the creative director for the brand.