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Over 60% of Facebook users ‘take a break’ from the site for several weeks or...
According to a new study from US-based Pew Research Centre, two thirds of Facebook users have taken a break from the social networking site due to 'excessive gossip or drama from friends' and...
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Press & Journal noses ahead with scented advert
Aberdeen’s Press & Journal has sniffed out a potential niche in the cut throat advertising industry with the debut of a bespoke scented advertisement, a first for a Scottish newspaper. Readers of...
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CARE International launches global 'Walk In Her Shoes' campaign
Global development charity CARE International has launched its ‘Walk In Her Shoes’ poster promotion in a bid to recruit participants for a fundraising campaign. The campaign aims to encourage women to...
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Mobile advertising revenue forecast to top $11.4bn this year
The latest survey of global mobile advertising revenue conducted by Gartner has found that revenue is forecast to top $11.4bn in 2013, up from $9.6bn in 2012. What’s more this is expected to be merely...
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MI5 calls for enhanced powers to monitor calls, email & the web
Terrorists could get off scot-free simply because intelligence agencies are unable to intercept all forms of modern communications, according to the head of MI5. Jonathan-Evans warned that some of his...
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Marc Jacobs unveiled as Diet Coke creative director for 2013
Diet Coke has today announced the appointment of Marc Jacobs as its creative director for 2013, with a video portraying Jacobs as the Diet Coke Hunk. In his new role, Jacobs has been asked to create a...
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Bravissimo to run month-long 'Boob School' integrated campaign throughout March
Bravissimo has revealed it is set to launch a bold new campaign in March 2013 in order to educate women on how a good looking bra should look and feel. The integrated, month-long campaign, entitled...
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Virgin Holidays raises a glass to equal marriage with quick turnaround...
As the parliamentary vote passed the bill for Same Sex Marriage last night Virgin Holidays and M&C Saatchi has released topical ads raising a glass to equal marriage. Turned around at lightning...
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Kingstone Press Cider announced as title sponsor of RFL championship
The RFL has announced the appointment of Kingstone Press Cider as sponsor of the Championship and Championship One competitions for the next two seasons. As official title sponsor, the cider brand...
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Collision - why are ad agencies and tech companies not working closer together?
Are advertising agencies and technology companies simply incompatible when it comes to collaboration, and if not, then why don't they work more closely together? That was the topic up for discussion...
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abundant appoints Maya Jenkins as head of marketing
abundant has announced the appointment of Maya Jenkins as head of marketing, joining from the role of marketing manager at Universal Pictures. In her new role, Jenkins will be heading up the creation...
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David Beckham takes over Twitter reins for H&M following unveiling of undies ad
David Beckham has this afternoon taken over the Twitter feed for H&M, answering questions using the hashtag #AskBeckham. This comes following the launch of a new ad to celebrate the launch of the...
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Absolute Radio extends personalised ad targeting to Kindle Fire HD tablets
Absolute Radio is extending its personalised ad targeting service InStream to Amazon’s Kindle Fire HD tablets. The move means advertisers can run demographic and location-based ad targeting via the...
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App Store changes Twitter's Vine app to 17+ rating following pornographic...
Twitter’s video clip sharing app Vine has had its age rating increased to the highest option on Apple’s App Store – 17+. The move follows complaints that some of its six-second video clips carried...
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Umbro unveils tongue-in-cheek ad to mark its last night as England official...
Umbro has today unveiled a tongue-in-cheek image to mark the end of its reign as England official kit supplier, with Nike set to take over. Umbro, which was bought over by Nike in 2008, only to be...
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Red Bull Records artist creates limited edition hand-drawn versions of his...
Red Bull Records artist Itch has created 65 limited edition hand-drawn USB versions of his new album, which will be launched in stores across the UK on Friday 8 February. The flash drive copies of...
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Social network Menshn closes as founders say they can no longer work together
Menshn, the social media network set up by Louise Mensch and Luke Bozier, has closed down following a strained relationship between the pair. In a statement on his blog, Bozier said: “Louise and I no...
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MOO unveils range of anti-Valentines postcards to help people (not) celebrate
Online print business MOO.com has decided that Valentine’s Day is not something which needs to be celebrated, with its new range of postcards. The range of 20 postcards feature sarcastic messages...
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Google upgrades AdWords to help marketers better manage multi-device campaigns
Google is rolling out an AdWords upgrade aimed at helping marketers hone paid-search targeting across multiple devices, while letting them adjust bids for ads according to device type, location and...
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AI platform launched to rescue online transactions that go awry
In the battle to rescue the 80% of online transactions that fail to even solicit an email address from potential customers, leading cart recovery specialist Ve Interactive has launched VeChat, a new...
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