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Mobile advertising: how can advertisers make the most of rich media to engage...
In the latest in a series examining trends in mobile advertising, The Drum catches up with a cross-section of the industry to hear their thoughts on the opportunities around rich media. The Drum's...
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Flockler and EditorEye partner to help brands discover relevant content and...
Flocker and EditorEye have teamed up in order to provide a content marketing solution, helping brands to discover relevant content, speed up their publishing process and distribute social magazines...
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News International appoints Parys Communications to position brand as...
News International has announced the appointment of Parys Communications, with the agency set to position the company commercially as an innovative partner for advertisers and planners. Abba Newbery,...
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Consumers unsure of their rights under the Distance Selling Regulations Act...
According to the latest eCustomerServiceIndex results from eDigitalResearch less than half (42 per cent) of consumers have heard of the Distance Selling Regulations Act, with those who had heard of it...
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They’re recruiting: finding a job in the growing London digital media and...
With the news that Silicon Roundabout is to boost from a £50m government investment and is expected to become the hub of the UK economy within the next five years, London has been firmly cemented as...
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Channel 4 release 4oD for Android app
Channel 4 has unveiled a dedicated 4oD application for Android tablets and smartphones, offering a wide selection of programmes from Channel 4, E4 and More4, past and present. Available via Google...
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The PR industry needs to act now to safeguard its future
Talent – it’s a curious thing. Agency heads can work our socks off trying to promote our consultancies to the next generation of PR talent and come up empty handed, and then one day a super-talented...
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Pocket emporium: how developments in mobile commerce are revolutionising retail
Breakthroughs in mobile measurement, joint-venture mobile wallet initiatives and rapidly rising smartphone penetration are fast-tracking m-commerce opportunities, says Jess Davies. The market is now...
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The Union promotes Kyle Hardie to MD role as Michael Hart takes over...
The Union has announced that Kyle Hardie has been promoted to the role of managing director and Ian McAteer, who has held the role of MD since 1996, becomes chairman of the agency. The move follows...
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NUJ reveals more than 80% of Guardian and Observer journalists have voted in...
Guardian and Observer journalists have voted overwhelmingly in favour of possible strike action over compulsory redundancies, according to the NUJ, with more than 80 per cent voting for strike action...
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LIDA promotes Jonathan Goodman to managing partner
Direct and digital agency LIDA has announced the promotion of Jonathan Goodman to managing partner. Goodman has been promoted from the role of group account director, and the news follows the...
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ASA rules there is no grounds for action on ‘sexist’ Co-op ad
The ASA has told The Drum that no action will be taken over a Co-op ad which suggested frozen chicken and potato wedges were good “for when it’s dad’s turn to cook”. One complaint was received by the...
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Amazon's LOVEFiLM to host 11 original pilot shows from Amazon Studios
LOVEFiLM has announced it will now host 11 original TV series test pilots for members to stream for free, with viewer response to the shows helping to determine which series makes it into full-season...
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cazenove + loyd unveils new marketing campaign with Fold7
Luxury travel brand cazenove + loyd is set to unveil a new marketing campaign created by Fold7. Shot on location in South Africa, the new campaign is set to be unveiled this month with the aim of...
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Facebook preparing to launch location-tracking app
Facebook has reportedly developed an app, due to be released mid-March, that can track the location of users as part of its drive to benefit from the growing use of social media on mobile computers....
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Delia Smith hangs up her TV apron as she launches online cookery school
Delia Smith has said that her last TV appearance as a chef came to an end with her Waitrose sponsorship deal. Instead, the veteran cooking show presenter will launch her own online cookery school....
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93% of people from corporate sector read at least one print newspaper regularly
Despite a general decline in print readership, a new survey from Investis has revealed that print journalism remains a priority for those in the corporate sectors. The survey, comprising 100 responses...
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Dennis Publishing acquires bi-weekly computing magazine
Dennis Publishing’s Technology and Imaging arm has announced the acquisition of computing magazine, Computer Active. The magazine is the first purchase from the division since 2010 and will join its...
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Centrepoint partners with printed.com to launch creative talent competition
Web shop, printed.com, and youth homeless charity, Centrepoint, have teamed up to launch a competition giving young designers the chance to showcase their talents, while supporting the charity’s work...
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EE set to live stream BAFTA red carpet with new app
EE, the title sponsor of the British Academy Film Awards, has announced that it will be streaming the ‘EE BAFTAs 360° Red Carpet Show’ live from the ceremony using multi-camera, 360° technology,...
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