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Linda Barker announced as ambassador of forthcoming Playtex campaign
Linda Barker has been announced as the new ambassador for lingerie brand Playtex. Marica Carleschi, marketing manager for Playtex, said: “When we chose Linda, we knew she was the perfect fit for the...
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M&C Saatchi awards shares worth over £7m to four directors following growth
It has been revealed that M&C Saatchi has awarded shares worth more than £7m to co-founder Lord Saatchi, chief executive David Kershaw, executive director Bill Muirhead and chairman Jeremy...
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3 Monkeys Communications appoints Hugh Burrows as head of digital
Hugh Burrows has been named as the new head of digital at 3 Monkeys Communications. Burrows joins 3 Monkeys from Unity where he also held the role of head of digital, managing digital elements of...
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WAA announces appointment of Dan Neville as digital director
WAA has announced the appointment of Dan Neville as digital director, where he will work to drive forward mobile, social and web communication strategies. Neville will be working across WAA’s...
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GalaBingo.com launches celebrity filled Facebook App with The Hoff
GalaBingo.com has revealed it is set to launch a Facebook App featuring a live broadcast feed which will feature a different celebrity each week and first up is the Knight Rider himself, David...
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Eurostar and CLM BBDO uses Beckham's Paris St Germain signing to promote low...
As David Beckham joins Paris St Germain, Eurostar and its agency CLM BBDO has decided to celebrate the superstar signing with a campaign promoting its low cost ticket prices. With Beckham donating his...
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Vote for the best piece of work in our Creative Round-Up: NB Studio,...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best in this...
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Arsenal unveils new-look website
English Premier League club Arsenal’s new look website, www.arsenal.com, has gone live today, sporting a redesigned interface and enhanced functionality. Compatible with desktop, tablet and mobile...
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Why buzzwords and gurus won't help you understand content
When’s the last time you met a social media guru? Probably quite a while ago now, unless you’ve been very unlucky or been hanging out at the wrong conferences. Think how often you’d come across that...
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Brand marketers ‘bullish’ about email marketing budgets, with 89% deeming it...
New research from the Direct Marketing Association (DMA) has found that 89 per cent of senior marketers called emails "important" or "very important" to their organisation, with 56 per cent “confident...
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The death of album art?: What does the demise of HMV mean for designers and...
With the future looking grim for HMV and physical music in general, Rosie Milton, brand manager at Smith & Milton, explores the repercussions for the artists and designers who work with music...
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Mobile marketing and wallet JV Weve appoints permanent CEO
Weve has appointed David Sear as its permanent CEO, replacing Nancy Cruickshank who was launch CEO of the mobile joint venture since last September. Sear, former divisional managing director of global...
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All aboard for redspottedhanky.com at Cogent Elliott announced as PR agency
Online travel booking retailer redspottedhanky.com has announced the appointment of Cogent Elliott to handle its consumer and business-to-business campaigns. The Cogent PR team, led by Louise...
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Adblock Plus launches global initiative to protect children from...
Three-quarters (75 per cent) of UK parents believe their children are exposed to inappropriate content such as gambling, dating services and sexualised images through online advertisements. To...
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BNP Paribas Real Estate names twentysix search as UK SEO partner
BNP Paribas Real Estate has appointed twentysix search as its UK SEO partner. This is the first time the global real estate company has appointed an SEO agency in the UK: twentysix search has now been...
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What’s the biggest challenge for web analytics in 2013?
In the latest in a series looking at web analytics trends, The Drum speaks to a cross-section of the industry to gain insights on the major challenges facing the sector, including attribution...
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Google kicks off campaign to help 30,000 UK charities drive growth online
Google has paired up with Media Trust and Charity Technology Trust to launch a campaign aimed at helping small UK charities drive growth via the internet. The Grow Your Charity Online project will...
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Former Saatchi & Saatchi vice chairman Graham Thompson to launch banking...
Ex Saatchi & Saatchi vice-chairman Graham Thompson is launching Join SAM, a UK-based digital money box for kids and their families. Join SAM aims to be a place where money can be saved, where kids...
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Tourism Australia and Singapore Airlines join forces to invite Brits Down Under
British holidaymakers are being invited to experience Australia for their next long haul trip with a UK-wide campaign from Tourism Australia (TA) and Singapore Airlines. Running from 7 February to 7...
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Asics launches new video starring brand ambassador Helen Jenkins as part of...
Sports performance brand Asics has revealed the latest video in its multi-channel campaign designed to inspire sportspeople to make a ‘Journey of Improvement’. British triathlete Helen Jenkins stares...
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