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Benetton set for brand refresh as new chairman takes the helm
Italian clothing brand Benetton is to go back to basics with a campaign geared toward knitwear after its new boss, Alessandro Benetton, conceded that the firm had failed to keep pace with industry...
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ŠKODA Finance unveils direct campaign with ais London
ŠKODA Finance has launched a DM package with ais London, which aims to cheer up those who don’t want to part with their old ŠKODA. The letter opens with, “We know it might be hard to say goodbye”, and...
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Brands line up to use Weve's mobile platform as Vodafone finalises integration
Kimberly-Clark-owned brand Kleenex and National Blood Service are among the first brands to use Weve’s mobile commerce platform comprising all three shareholders EE, O2, and Vodafone. Weve, the mobile...
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McLaren celebrates 50 years with launch of short films
McLaren is celebrating its 50th anniversary with the launch of the first of three short films looking at the story of the brand. Created by VCCP, the first of the films is entitled ‘courage’ and shows...
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Alfa Romeo release results of Skype campaign as Microsoft reveals 59%...
Microsoft has confirmed that Skype call minutes increased by some 59 per cent in the last quarter, with Skype users reported to have made more than 138 billion minutes of calls. As well as revealing...
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Keeping tabs on consumers: tracking the multichannel customer journey
Analytics is now a crucial part of the online marketer's armoury. The Drum's Jessica Davies explores the importance of using a mixture of methods to fully understand and analyse the multichannel...
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New advertising rules for online behavioural advertising set to come into force
The Advertising Standards Authority (ASA) has announced that new rules for online behavioural advertising (OBA) are set to come into force today. The new OBA rules will mean that the public need to be...
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O2 customers set to get access to Beyoncé Mrs. Carter World Tour through...
O2 has unveiled a new ad to promote the fact that its users can get tickets for the newly announced Mrs. Carter World Tour by Beyoncé, ahead of general release. Following the latest Priority Moments...
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The future of the communications industry is not quite as we know it
A panel session with some sixth formers discussing the communications industry leads Jono Marcus, digital partner at marketing communications agency Inkling to offer his views on the industry of the...
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Telegraph Media Group announces acquisition of VOS Media
Telegraph Media Group has today announced the acquisition of a majority equity interest in VOS Media, with MD Damian Norman retaining a minority equity stake. VOS Media Ltd produces market leading...
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Tips to increase conversions in a multichannel, multi-device environment
In the first of a series looking at trends in analytics, The Drum speaks to a cross-section of the industry, asking them to share their insights into what brands should be focusing on in order to...
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LA Muscle partners with Twentieth Century Fox to promote new Bruce Willis...
Sports supplement company LA Muscle has partnered with Twentieth Century Fox to become an official partner of the latest instalment of the Die Hard franchise, A Good Day to Die Hard. The Die Hard...
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ITV launches online tool for media planners and buyers
ITV has launched an online planning tool aimed at providing agencies and brands with more insight into current TV viewers' behaviours along with their use of new media and technologies and ad...
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The Drum publishes first Mobile supplement of 2013
We've heard the tired old cliché of the 'year of mobile' for a number of years now, but 2013 is the year mobile may finally live up to its potential. Sponsored by Millennial Media, the first of The...
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Hearst Magazines UK announces record increases in ad pages
Hearst Magazines UK has announced record increases in ad pages across its March issues, which it puts down to advertisers still believing in ‘the power and allure of luxury print brands’. The magazine...
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Geordie Shore unveils official online merchandise outlet: Geordie Store
MTV has announced that reality TV show Geordie Shore has unveiled an official online merchandise outlet, entitled Geordie Store. The mobile-optimised store has a ‘shopfront’ on the Geordie Shore...
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Mobile advertising: how can advertisers capitalise on the second screen?
In the first of a series on mobile advertising as part of The Drum's Mobile supplement, here we take a look at the trend of dual screening and its impact on mobile advertising. With an 38 per cent of...
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Superdrug set to run new ad campaign featuring real staff from its stores
Superdrug has revealed its new TV advertising campaign, That Superdrug Feeling, starring real Superdrug staff instead of former brand ambassador Joanna Page. Set to break on Thursday 7 February, the...
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Kitbag.com media planning and buying account to be handled by the7stars
Kitbag.com, the one stop sports shop, has awarded the7stars its media planning and buying account with immediate effect. Along with managing Kitbag's planned spend in 2013 across print and digital...
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IGN Entertainment acquired by j2 Global’s digital media arm, Ziff Davis
j2 Global’s digital media arm, Ziff Davis Inc, has announced the acquisition of IGN Entertainment from News Corporation. Ian Chambers, international VP of IGN, said: "Joining Ziff Davis’s world-class...
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