Womenswear company Jacques Vert Group has exclusively joined with global performance network Affiliate Window, in a bid to develop its campaigns and optimise its marketing assets.
Since 2008 Jacques Vert Group has cultivated a strong partnership with Affiliate Window and is now adding several of its brands including Kaliko, Minuet Petite, Dash, Eastex and Alexon to its existing network portfolio.
Through the performance channel the group will offer publishers attractive commission rates and continually updated and detailed product feeds to coincide with a range of promotional tools. Affiliate Window has been tasked with helping the Jacques Vert Group to achieve these goals by growing its publisher base and increasing awareness of the group’s 10 brands by driving relevant traffic and increasing conversions.
Jacques Vert Group e-commerce marketing manager, Suzi Ahferom, commented: “Jacques Vert Group is excited to launch, Kaliko, Minuet Petite, Dash, Eastex and Alexon affiliate programmes with Affiliate Window. The performance channel is an important part of the online marketing strategy for Jacques Vert Group and we look forward to expanding our existing partnership with Affiliate Window to drive our business objectives.”
Claire Theobald, head of account development, Affiliate Window, added: “I am absolutely thrilled that the Jacques Vert Group has decided to work exclusively with Affiliate Window and extend their brand portfolio in the channel. We look forward to working closely together to explore opportunities and develop the strategy across all the programmes.”