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Why Birmingham's vibrant digital media and marketing scene presents a wealth...
The creation of a new £35m digital plaza and the development of a city centre enterprise zone are expected to boost an already vibrant digital media and marketing scene in the UK wireless city...
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Tablet and smartphone Christmas gifts create mobile traffic surge in January
The number of consumers receiving smartphone and tablet devices for Christmas has caused a surge in mobile device traffic during January with users readily trying to these devices more to browse the...
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Krispy Kreme brings back Love Roulette game to help singles find love - and a...
To celebrate Valentine’s Day Krispy Kreme UK has brought back its popular Love Roulette game to help singletons find their one in a dozen. The alternative way to find love is live on Krispy Kreme’s...
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What's the biggest challenge of mobile analytics?
In the latest in a series looking at web analytics trends, The Drum speaks to key industry players to take a look at some of the issues around mobile analytics. With the continued trend of consumers...
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Ann Summers launches first Valentine's Day campaign by projecting the ad onto...
To celebrate the launch of its first ever Valentine’s TV advert Ann Summers gave Londoners an exclusive look at its ‘Love or Lust’ campaign by projecting the ad at three hotspot locations last night....
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Only 14% of consumers would hide the fact they buy value products
Research from Mintel has found that 30 per cent of consumers buy budget ranges, with only 14 per cent of these saying that they would hide the fact that they buy these products. Mintel's research...
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Disney launches Oz-themed Google Chrome web experience
Disney has launched a Google Chrome experiment based on the upcoming film Oz: The Great and Powerful. The company worked with digital media production agency Unit 9 to create the experience, called...
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Jacques Vert Group dress to impress with exclusive Affiliate Window partnership
Womenswear company Jacques Vert Group has exclusively joined with global performance network Affiliate Window, in a bid to develop its campaigns and optimise its marketing assets. Since 2008 Jacques...
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Swinton Insurance to work with BJL on brand reinvigoration drive
Swinton Insurance has selected BJL as its lead strategic and creative agency with a long-term brief to help evolve and reinvigorate the brand. BJL were awarded the brief following a competitive pitch...
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90% of conversations about products and services take place offline
New research from inTV, a cooperative group of independent TV channels, has found that only four per cent of conversations about products and services take place on social media, with 90 per cent...
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Sky launches free second-screen voting for Got To Dance finals
Sky is introducing free, second-screen voting for live entertainment show Got To Dance. The pay TV operator is using Monterosa Productions’ LViS Studio platform to create second-screen apps for the...
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DMA calls for brands and agencies to protest EU data reform proposals
The Direct Marketing Association (DMA) is calling for brands, agencies and suppliers to contest EU data reform proposals, which if passed could stunt industry growth and innovation. Speaking at the...
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Spur-of-the-moment Brits buy groceries on impulse according to Microsoft...
Despite the economic climate Brits are increasingly ditching the shopping list and reaching for impulse buys when doing the weekly shop according to new research from Microsoft Advertising. The study...
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Carling reveals ‘Brilliantly British’ prize giveaway on-pack promotion
Carling is offering customers the chance to win two million 'Brilliantly British' prizes, ranging from Land Rover Defenders to designer handbags and music downloads, as part of a bumper new marketing...
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Adman Bil Bungay looks to 'sell' the haunted house from his horror film for...
Bil Bungay from advertising agency BMB, has announced that he is set to sell the house where he shot 'When the lights went out', a film about a house being haunted by a poltergeist. Now on sale for...
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Future High Streets Forum looks to help future of the high street
A new government drive to revitalise the future of the high street has been launched with the backing of retail, property and business leaders including John Lewis, the British Retail Consortium and...
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Hammerson overhauls online user experience across nine shopping centres with 383
Retail property developer Hammerson has unveiled new, enhanced online experiences for all nine of its UK shopping centres, including London’s Brent Cross and Birmingham’s Bullring, in order to...
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The Drum announces Design 100 Peer Review shortlist
The Drum has compiled the shortlist for its Design 100 peer review. As part of The Drum Design 100, an annual review of the UK design agency landscape sponsored by Sohnar, The Drum invited design...
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Friends Reunited launches ‘Scents of a Decade’ campaign
Friends Reunited has launched a Facebook campaign for its ‘Scents of a Decade’ range of perfumes. The three limited edition fragrances were created by Friends Reunited ahead of Valentine’s Day with...
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The Chip Shop Awards Ad of the Week: Euston...we have a problem
This week’s Chip Shop Awards ‘Ad of the Week’ honour goes to a ‘Best Public Awareness’ entry for the London Underground. As the deadline for this year’s 10th anniversary Chip Shop Awards on 8 March...
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