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How many horses will you eat in a lifetime? Find out with the Horse Lasagne...
In light of the news that Findus has been selling lasagnes containing up to 80 per cent horse meat, discount voucher website www.MyDeals.com has created the Horse Lasagne Calculator, allowing people...
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Gaydar set to roll out new brand identity with Anomaly
Gaydar has announced that its new brand identity launches today with Anomaly. The launch of the brand identity comes before the unveiling of a host of new consumer-facing features which will further...
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Guinness World Records appoints Tug to manage online presence
Guinness World Records has announced that search marketing agency, Tug, has been appointed as its lead digital agency, tasked with boosting its profile and online presence. Guinness World Records has...
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GLAMOUR magazine to promote new Very.co.uk range with Google+ hangout for...
GLAMOUR Magazine editor Jo Elvin is to take part in a Google+ hangout on Monday 11 February to celebrate the launch of GLAMOUR ’s first range for Very.co.uk. Along with members of the GLAMOUR fashion...
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Coke Zero launches new cherry flavour in flurry of UK promo activity
Coke Zero has announced that it will be launching a limited-edition cherry flavour to the UK this month. The first ever new variant from Coke Zero, available in 2L bottles and eight-packs of cans,...
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The best Findus jokes on Twitter (we’re not horsing around)
It will come to no surprise to anybody that there is a whole (ahem) stable of Findus jokes going around on Twitter. We trotted our way through them to find ten of the best. Seen one that’s better? Let...
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Mobile advertising: what are the biggest challenges of advertising on a small...
In the latest in a series examining trends in mobile advertising, The Drum catches up with a cross-section of the industry to hear their thoughts on the challenges of advertising on mobile. The Drum's...
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Virgin Media gallops in to horsemeat scandal with spoof apology
With Tesco, Burger King and now Findus all embroiled in the great horse meat scandal, Virgin Media has decided to lighten the mood by issuing a spoof apology for promising films starring cows but...
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Samsung strikes up product placement deal for new Little Mix music video
The Samsung Galaxy Camera has featured in the new music video from X Factor winners Little Mix following a product placement deal brokered by Starcom MediaVest’s content division Liquid Thread. The...
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What Google’s Adwords update means for marketers
The changes announced this week make an immediate impact in some key areas, and structurally most advanced campaigns will need to change to take advantage of this. This move can in some ways be seen...
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One in three will shop online for Valentine's Day gifts says research from...
One in three people shop for their Valentine’s Day gifts online with men spending £5 more than women on gifts according to research from e-commerce software provider Exact Abacus. Collating...
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Metro and Unilever join forces for compressed mini edition
Media brand Metro and deodorant manufacturer Unilever are to team up in a marketing campaign of a mini kind. Unilever's new compressed deodorant range will be complimented by a 24-page compressed...
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Blinkbox teams with Cheeky Frog to unveil aphrodisiac popcorn
Blinkbox has teamed with French popcorn company Cheeky Frog to offer a limited edition run of aphrodisiac popcorn. The popcorn, which contains ginseng, ginger and chocolate, is not currently for sale...
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Good Call - Foster's 125th anniversary campaign set to launch
With the suitably amended strapline of "Foster's - good call since 1888", Foster's lager is set for a return to its roots in a new TV advert marking the beginning of the popular Australian beer...
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Emptying your Findus filled freezer tonight? Paddy Power asks fans to tweet a...
Never one to miss a cheeky social media opportunity, Paddy Power has launched a campaign on the back of the horse meat scandal to hit Findus today. The bookmaker has promised frantic Findus customers...
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66% believing that a mobile device will make purchasing a Valentine’s gift...
Consumer confidence in making payments on a mobile device has increased as increased numbers of smartphone users, 50 per cent of men and 35 per cent of women, would now spend over £30 on a gift...
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“Impact of Virgin Media acquisition will be minor” says Enders Analysis in...
According to recent research from Enders Analysis, Virgin Media had a very strong Q4, with subscriber net adds improving across all main products, ARPU solid, and margins improving to record levels,...
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Confused.com unveils date insurance, with the worst first dates including a...
Confused.com is helping out singletons by creating date insurance, after it was revealed that 76 per cent of dates don’t work out, and 47 per cent of online daters said they’d been on a date with...
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Tetley to launch new premium tea with a "sparkle"
Tetley tea will work with brand design consultancy CHILLI UK to launch a new premium blend of tea. Packaging will be designed by the consultancy for the Tetley Estate selection, created by handpicked...
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How Maurice Levy and Sir Martin Sorrell avoid becoming zombies
There’s been a lot of talk lately about "zombie companies", the living dead of developed capitalism. For those not familiar with the term it actually dates back to the early 1990s and the Japanese...
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