Jeans brand Paper Denim & Cloth has launched its latest collection of jeans with a new web store and web store created by McCann Erickson New York, Bekton Media Group and interactive design agency AllofUs.
The group of agencies were tasked with creating a site that “reflected Paper Denim & Cloth’s modern, effortless brand ethos.” In response, McCann, Ashley Bekton of Bekton Media Group, and AllofUs came up with a simple design to showcase the product ranges and reinforce the brand values through the Lookbook and shop sections.
In addition, each page has included a social connectivity, following on from the debut of Paper Denim & Cloth's spring 2013 collection which was revealed with campaign using Instagram and featured a Lookbook shot entirely on an iPhone and revealed live on the internet.
Sanky, creative partner at AllofUs, said: “Paper Denim & Cloth’s philosophy is simple, easy but elegant dressing. At the same time, they’re taking a really innovative approach to their marketing, and the team at Bekton Media Group gave us a really clear strategy when it came to creating their new website.”