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Brother teams with Peugeot for test drive promotion
Technology brand Brother has teamed up with Peugeot for a test drive promotion targeted at tradesmen. The three month campaign will begin this month, supported by a bespoke microsite, trade...
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Ted Baker finds the best of British in pictures by the Association of...
Ted Baker has unveiled a ‘Baker’s Dozen’ of images, created by the Association of Illustrators, which will be gifted to those who spend over £150 on the A/W collection in store from Thursday. The...
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Vestiaire Collective appoints 7thingsmedia for digital
Fashion website Vestiaire Collective has announced the appointment of 7thingsmedia to handle its digital brief. Shannon Edwards, managing director of Vestiaire Collective UK, said: “7thingsmedia are...
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The Daily Sketch: A glimpse inside the The Curious County of Suffolk
A local MP has blasted VisitSuffolk's new slogan for the region - 'The Curious County' - as "idiotic" and "meaningless". Is this the sort of curious image it conjures of its residents? Permalink |...
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Yorkshire Cream Awards
The Drum is about to reveal which advertising and design agencies have stood out above the rest in Yorkshire this year. But this will be an awards show with a difference. For the first time ever we’re...
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Paul Sykes joins MediaCo as business development manager
Internet marketing agency, MediaCo, has appointed Paul Sykes as business development manager. Sykes previously held similar positions at integrated design and digital agency, Avain, and independent...
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Ad of the Day: McDonald's - Spice Fest
Spices are sliced in two as a recipe is put together with some élan. This Indian commercial might be fundamentally depressing because of the very idea of the American giant communicating to an...
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Former head of Sky News to lead BBC inquiries into Jimmy Savile
The BBC has announced that former head of Sky News Nick Pollard along with High court Judge Dame Janet Smith will be leading the two inquiries into the Jimmy Savile allegations. Dame Janet Smith will...
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talkSPORT Live launches Twitter audio player for Barclays Premier League...
talkSPORT’s global football service talkSPORT Live has joined with Twitter to bring free commentary of the Barclays Premier League to Twitter users. The match commentary will be streamed through...
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Sony appoints Gildas Pelliet as head of European marketing amid restructure
Following the announcement that Sony was to cut 1000 jobs in its Europe division, the brand has appointed a new group of marketers which will be led by Gildas Pelliet as European head of marketing....
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Nectar partners with Adpoints to reward people for watching online video ads
Nectar.com has been revealed as the first partner of Adpoints, a new advertising-based loyalty platform offering people incentives in return for watching and interacting with online video ads. The...
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H&M unveils winter campaign featuring brand ambassador Lana Del Rey
Following on from the ‘Blue Velvet’ TVC which launched in September, H&M has revealed its winter campaign ads featuring the brand's ambassador Lana Del Rey. Described as a “style icon” by H&M,...
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Paper Denim & Cloth reveals web store created by McCann New York and AllofUs
Jeans brand Paper Denim & Cloth has launched its latest collection of jeans with a new web store and web store created by McCann Erickson New York, Bekton Media Group and interactive design agency...
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ASA bans 'misleading' Boots adverts for Little Me Organics baby shampoo
The Advertising Standards Authority has banned high street chemist Boots’ Little Me Organics baby shampoo adverts for being misleading. The adverts for the shampoo claimed to ‘clean and moisturise...
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Crisis unveils digital fundraising campaign for Christmas with Knifedge
Crisis, the charity for homeless people, has unveiled its Christmas Card campaign, with the aim of raising £600,000. The campaign, created by agency Knifedge, allows companies to buy specially-created...
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A compulsive tweeter on... making time for social media
Steven Raeburn, editor of legal magazine The Firm and prolific tweeter, muses on how he makes time for social media... “How on Earth do you find the time to be on social media all day?” I get asked...
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Red Bull: The brand that learned how to own the message
We may never find out how many cans of fizzy drink it sold, but Red Bull’s Stratos success symbolises an industry in transition. Since the latest era of globalization kicked off, there have been two...
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50% of marketing and technology professionals describe their social media...
Half of marketing and technology professionals describe their personal tone of social media as ‘slightly guarded’ when given options between this, ‘emotionally honest’ and ‘completely factual’....
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LinkedIn unveils new-look profile pages
LinkedIn has taken the wraps off its new-look profile pages which its 175 million members will start to see on their accounts over 'the next few months'. The social network for professionals says its...
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Budweiser lets fans drink from a virtual FA cup with Aurasma
Football fans are being given the chance to turn limited edition Budweiser beer cans into the FA cup with Aurasma. There will be 1.5million limited edition 568ml (pint) cans and 7 million 440ml cans...
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