Heat magazine continues partnership with Engine Creative launching augmented...
Heat magazine has introduced an augmented reality competition within the magazine inviting readers to scan £5, £10 and £20 bank notes for the chance to win £500. Implemented by creative agency, Engine...
View ArticleiProspect recruits MEC’s Kevin Kirby as group search director
iProspect has announced the appointment of Kevin Kirby as group search director, where he will be responsible for driving maximum value from search investment and integration with other media...
View ArticleJohn Gellett named as CEO of Billington Cartmell as Ian Billington and Paul...
The founders of the Billington Cartmell Group, Ian Billington and Paul Cartmell, are set to leave the business as Hutton Collins Partners complete the purchase of the group after taking an initial...
View ArticleThe Marketing Weak Awards: The Health Lottery
Welcome to the Marketing Weak Awards, The Drum's new column which reaches the parts many would prefer we didn't reach. We basically want to highlight some of the lowlights of what has been produced by...
View ArticleBaylis & Harding Sponsors ITV1's ‘Surprise Surprise’
Baylis & Harding has announced it is to sponsor ITV1’s revival of Surprise Surprise which is returning to prime time television on Sunday 21 October. Hosted by Holly Willoughby the series will run...
View ArticleMiAwards Managing Director of the Year Public Vote
Vote for who you think deserves to be crowned Managing Director of the Year at the MiAwards 2012. Voting closes at 5pm on Thursday November 25th and you can only vote once so make yours count! The...
View ArticleMiAwards Marketing Director of the Year Public Vote
Vote for who you think deserves to be crowned Marketing Director of the Year at the MiAwards 2012. Voting closes at 5pm on Thursday October 25th and you can only vote once so make yours count! The...
View ArticleMiAwards Marketing Personality of the Year Public Vote
Vote for who you feel deserves to be crowned Marketing Personality of the Year at the MiAwards 2012. Voting closes at 5pm on Thursday October 25th and you can only vote once so make yours count! The...
View ArticleCarat discusses Bodyform’s bloody marvellous reply to the Facebook post
The video reply from Bodyform to a comment by Richard on the brand’s Facebook page has officially gone viral, with Carat’s communications planning manager Rachael Lake saying everyone is ‘completely...
View ArticleBT to roll out new sports channel having poached Boxnation chief exec Simon...
BT is to launch a new sports channel, headed up by Simon Green, chief executive of Boxnation. Green, who was previously head of UK channels at Satanta and general manager of Sky Sports Ventures, will...
View Article39% of SMBs think their closest competitor’s website is better than their own
Over a third (39 per cent) of Britain’s small and medium businesses believe their closest competitor’s website is better than their own; with 20 per cent thinking their website doesn’t reflect the...
View ArticleNike ends sponsorship contract with Lance Armstrong over doping case
Nike has terminated its sponsorship contract with Lance Armstrong on the basis of "seemingly insurmountable evidence" that he participated in doping and "misled" the company for more than a decade....
View ArticleMiAwards Creative Director of the Year Public Vote
Vote for who you think deserves to be crowned Creative Director of the Year at the MiAwards 2012. Voting closes at 5pm on Thursday October 25th and you can only vote once so make yours count! The...
View ArticleMiAwards Emerging Marketer of the Year Public Vote
Vote for who you feel deserves to be crowned Emerging Marketer of the Year at the MiAwards 2012. Voting closes at 5pm on Thursday October 25th and you can only vote once so make yours count! The...
View ArticleWagamama cooks up new site with wickedweb
Wagamama has unveiled a new website, created by wickedweb, with the aim of bringing the brand to life and extending customers’ restaurant experience. The site now includes an interactive digital menu,...
View ArticleOgilvyAction promotes Richard Woodward to MD role
OgilvyAction, the brand activation arm of the Ogilvy Group, has announced the appointment of Richard Woodward in the newly created post of MD. Woodward returned to the UK at the start of this year...
View ArticleGuardian editor-in-chief denies plans to close print edition
Alan Rusbridger, editor-in-chief of the Guardian newspaper, has shot down rumours that it is seeking to go online only. The Telegraph today reported that senior figures were ‘seriously discussing’ the...
View ArticleDadi Awards: Shortlists revealed for top agency and individual honours
Today The Drum can reveal the oustanding digital agencies and individuals who have been nominated for special accolades at this year's Dadi Awards. We asked the industry to tell us who deserved to be...
View ArticleEx-head of classified for News International Luc Borg named commerical...
Former head of classified for News International, Luc Borg has joined mobile innovation agency, Grapple as its commercial director. The newly created role sees Borg leading the client services team,...
View ArticleThe Daily Sketch: False shampoo advertising leaves customer in a lather
The Advertising Standards Authority has banned high street chemist Boots’ Little Me Organics baby shampoo adverts for being misleading. One customer was particularly upset about its false claims......
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