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Carphone Warehouse proves that Facebook is a piece of Cake in new app
Carphone Warehouse has unveiled a new app for Facebook, entitled Mobile Memories. The app allows users to take a nostalgic look back at the phones in their timeline. Mobile Memories was created by...
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Marketing budgets decline forecast for Q4 with 23% of companies to reduce...
Marketing budgets have been revised down for the second successive quarter, with nearly a quarter of companies expecting to reduce their marketing spend due to concerns over the economic outlook,...
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Nearly a third of radio listening now through digital means discovers Ofcom...
Nearly a third of all radio listening has been through digital means, according to Ofcom’s annual Digital Radio Report. The report has found that 29.5 per cent of radio listening came through a...
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32 UK high street shops closing each day research finds
An average 32 shops are closing on Britain’s high streets each day, with loan providers and discount stores rising in their place. Research conducted by PricewaterhouseCoopers and the Local Data...
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Winn Solicitors appoints Amelia Lily as face of new campaign aimed at young...
Winn Solicitors has announced the appointment of Amelia Lily, one of last year’s finalists on the X Factor, as the face of its new campaign. The national road traffic accident specialist appointed the...
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Reaction Roundup: IPA Bellwether Report for Q4 2012
The latest IPA Bellwether report has seen marketing budgets, outwith online budgets, forecast down for the second consecutive quarter as a result of continued global economic uncertainly. The Drum...
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Viral Video Chart: Red Bull ascends to top spot with Felix Baumgartner's...
From the edge of space to the top of our Viral Chart, it's been a week of dizzy heights for fearless skydiver Felix Baumgartner and his sponsor Red Bull. The Austrian daredevil's record-breaking jump...
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Pringles awards $45m media planning and buying business to Carat
Pringles, which was acquired by Kellogg’s earlier this year, has announced the appointment of Carat to handle its $45m media planning and buying business across EMEA. Carat EMEA activity for Pringles,...
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Starbucks has a Paul Tucker of a corporate PR week
What a week it has been in the corporate PR world. Nat Rothschild has gone, Starbucks are firefighting over their UK tax payments (or lack of them), Citigroup’s results were more confusing than a...
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Ex-BT director Jo Upward joins Platform as managing director
Former BT Wholesale executive board member, Jo Upward has joined experimental marketing company, Platform as managing director. The Brighton-based company has appointed Upward to work with customers...
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Repose Furniture Limited appoints Bridge PR
Seating solutions manufacturers, Repose Furniture Limited has appointed Bridge PR to handle its account. This comes off the back of some ad-hoc work handled by the PR firm earlier this year. Lisa...
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As Nike claims it was 'misled' by Lance Armstrong, do sponsors have a case...
Ben Griffin of the Fraud & Risk Services team at national law firm Cobbetts LLP considers whether sporting cheats could not only expose themselves to public disgrace, but also to claims of fraud...
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Carat promotes Tracy De Groose to chief executive
Carat has announced the promotion of Tracy De Groose from managing director to the newly created position of chief executive. She said: “Standing still is not an option. We have already transformed...
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First Bus launches first mobile application for iPhone and Android
First bus has launched a free-to-download app featuring timetables, bus routes, and ticketing information. Described in the App Store as “the newest and simplest way to find your nearest bus departure...
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Collins unveils Atlas app with the OTHER media
Publisher Collins has unveiled ‘Altas by Collins’, for iPad and iPhone, created with production company the OTHER media. The app includes seven globes with themes such as politics, energy and the...
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Direct Marketing Association adopts Experiential Marketing Code of Conduct
The Direct Marketing Association (DMA) has announced that it is adopting the Experiential Marketing Code of Conduct (EMCC), which members involved in experiential marketing must now adhere to, as well...
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Fox Communications appoints new director
Marketing agency Fox Communications has appointed Nelson McConnell as a director. McConnell has worked in the industry for more than 20 years and has previously held senior roles at agencies including...
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Creative England, Ingenious Media and Pembridge help launch Collider12 programme
Collider12, an accelerator programme supporting early stage businesses developing new technologies to help brands engage with consumers has been launched by Creative England, Ingenious Media and...
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Wellness Foods Ltd appoints UM London for £3m account
Wellness Foods Ltd has announced the appointment of UM London to handle its media planning and buying account. Said to be worth £3m, the contract was won following a competitive pitch process. Mark...
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Rugby Football Union and Canterbury mark beginning of four year partnership...
Canterbury has revealed its ‘England is All’ campaign which has come as part of a four-year partnership between Canterbury and the Rugby Football Union The campaign, developed by Pentland Group...
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