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Xbox gears up for Halo launch with its "biggest and most innovative campaign"...
Xbox is preparing to launch the latest in its gaming franchise - Halo 4, with an “innovation-led” campaign backed by record levels of media and marketing investment. UM London developed the campaign...
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Kimberly-Clark awards Andrex Puppy 40th Birthday giveaway handling and...
Kimberly-Clark has selected Granby Marketing Services to provide the handling and fulfilment services for its new Andrex Puppy 40th Birthday Campaign. In celebration of the landmark Birthday, Andrex...
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YouGov poll finds the Daily Telegraph and telegraph.co.uk are business...
A poll of senior managers has found the Daily Telegraph to be the most read quality daily newspaper amongst UK business leaders. Its sister website telegraph.co.uk was also found to be the most read...
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Friends Life appoints Duttons Design and Omobono to offline design roster
Financial products and services provider Friends Life has announced the appointments of Duttons Design and Omobono to handle its offline design. The agencies were appointed following a three stage...
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Facebook launches Global Pages for brands
Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content. When visiting a brand page, Facebook users will now be directed to the best...
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MediaCom wins Arriva Bus account
Arriva UK Bus has appointed MediaCom to handle its national media activity from next year. Mediacom's Birmingham-based team will handle online and offline planning and buying along with online search...
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Acronyms such as RTB and DSP known by less than a third of marketers
The acronym RTB (real-time bidding) was only known by 32 per cent of marketers asked by display marketing specialists Adform; despite predictions that the real-time bidding market is expected to be...
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Code Computerlove launches new site for Hillarys
Code Computerlove has created a new website for blinds retailer Hillarys. The new site features revamped user experience design, new creative and imagery and fresh content to try to encourage more...
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Vale Retail works with Mobileweb Company to produce mobile optimised websites
UK shopping centre asset manager, Vale Retail has partnered with Mobileweb Company to develop and launch a string of mobile optimised websites to enable shoppers to view and interact with its shopping...
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MirriAd and Repucom announce partnership allowing for accurate valuation...
Digital brand integration provider, MirriAd has announced it is to partner with sponsorship research and evaluation company, Repucom. The two partners have incorporated Repucom’s evaluation process...
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Simply Sausages re-launches with new identity and packaging by Pearlfisher
Cranswick-based Simply Sausages has undergone a brand refresh and packaging update courtesy of design company, Pearlfisher. Pearlfisher was brought in to reinvigorate the Simply Sausages brand and...
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Martin Neary appointed chairman of the independent complaints panel for...
It has been announced today by the Portman Group that Martin Neary has been appointed chairman of the independent complaints panel. Previously chief executive of Barnardo’s and CEO of the National...
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BNP leader Twitter account reactivated after tweeting address of gay B&B row...
The BNP leader Nick Griffin has had his Twitter account (@nickgriffinmep) reactivated, after it was suspended following a tweet giving the address of a gay couple and encouraging a visit from a...
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Grant’s Whisky announces £2m sponsorship deal with ITV4
Grant’s Whisky has announced that it has signed a £2m sponsorship deal with ITV4, which will see the brand support dramas such as Minder, The Saint and The Professionals, as well as comedy and...
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Groupon’s UK and Ireland MD and global VP of mobile defend Groupon’s UK...
Four years ago discount website Groupon brought daily deals commerce into the mainstream offering users bargains and discounts on spa treatments, fine dining and hotels, amongst others. Since its 2008...
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Sony unveils British Intelligence Officers Exam game with W+K Portland
Sony and W+K Portland have unveiled an online game in which MI6 is looking for recruits to take part in a British Intelligence Officers Exam. The Bond-esque game, created in collaboration with game...
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Why the Mission Marketing Group is one to watch
Last week we wrote about the Mission Marketing Group’s acquisition of social agency Addiction – well, they’re at it again. At the end of last week they acquired the multi-channel (and...
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Coca-Cola Zero unveils online video calling on commuters to 'unlock their...
To celebrate the release of Skyfall, the 23rd instalment in the James Bond series, Coke Zero has revealed the next stage in its ongoing partnership with the franchise, which began in 2008 through the...
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Creative Spark unveils horror film posters to raise money for Marie Curie...
Branding agency creative Spark has unveiled a range of horror film posters, in order to help raise funds for Marie Curie Cancer Care. Following the success of last year’s project, the agency decided...
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War Child and Cake join forces for 2013 partnership to celebrate the...
War Child – the charity for children affected by war – has chosen Cake as its agency partner on a pro bono basis for its 20th anniversary year. Cake is now tasked to devise a strategy for the charity...
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