Arriva UK Bus has appointed MediaCom to handle its national media activity from next year.
Mediacom's Birmingham-based team will handle online and offline planning and buying along with online search campaigns to promote Arriva's services across the country.
Cora Robinson, head of marketing for Arriva UK Bus, said: "2013 will see the launch of a new marketing strategy with ambitious plans for the future, so the appointment of such a strong, established media agency will help support the effective delivery of these plans."