Kimberly-Clark has selected Granby Marketing Services to provide the handling and fulfilment services for its new Andrex Puppy 40th Birthday Campaign. In celebration of the landmark Birthday, Andrex has partnered with the Guide Dogs charity, with the aim of training at least 40 puppies to become guide dogs. To raise funds for the campaign Andrex has created a limited edition collectable soft toy Puppy, dressed in its very own Guide Dogs training jacket.
Driven via Andrex’s Puppy Points rewards programme, to redeem consumers have to visit andrexpuppypoints.co.uk, enter a unique code collected from celebratory packs and purchase the toy for £3.99 including P&P, 50p from each sale will go directly to the Guide Dogs campaign.
Associate brand manager at Kimberly-Clark, Carly Hunter, commented: “This campaign for our Puppy’s 40th Birthday is all about raising as much money as possible for Guide Dogs while rewarding our loyal customers with a limited edition, highly sought after reward. It’s great to be partnering with Granby – whose ability to undertake high volume promotions perfectly fit our objectives for this campaign.”
Orders for the Puppy will be directed through Granby who will be responsible for order fulfilment. Granby will also assume responsibility for the daily secure download of forms, picking, packing and dispatching of order which will be sent in a paw print logo bag. Dispatch and delivery information is to be continually fed back to Andrex in order to provide 24/7 up-to-the-minute campaign response figures and stock information.
Joanne Varey, managing director at Granby Marketing Services, added: “We’re delighted to be working with Andrex to promote this important landmark in their history. We’ve got a great track record in delivering high-volume, quick turnaround promotional marketing campaigns and are committed to maintaining the highest possible standards in order to provide the best possible customer experience.”