Nectar.com has been revealed as the first partner of Adpoints, a new advertising-based loyalty platform offering people incentives in return for watching and interacting with online video ads.
The partnership with Adpoints has allowed Nectar members to collect Nectar points each time they watch an entire ad, as well as collecting additional points by answering simple questions about the ad they have viewed, and collect further Nectar points if they click through to the brand’s website.
Through Adpoints, Nectar will be able to track key metrics including ad recall, brand awareness, sentiment and purchase intention, receiving metrics including views, demographic profiles of responses to questions asked after consumers have viewed an ad, click-throughs to the brand’s site and other activity on the Adpoints website.
The partnership comes following a three-month beta test of Adpoints with Nectar between November 2011 and February 2012, with key results including 6,500 members recruited. In addition, the trial generated over 860,000 views – an average of 61 views per month per member
Jason Froggett, CEO of Adpoints, commented on the scheme: “Our mission is to make advertising a more enjoyable and rewarding experience for viewers. Adpoints rewards consumers for their time and attention with points from well-known loyalty schemes.
“Advertisers are delivered strong viewer engagement enabling them to reach, qualify and convert large-scale target audiences.
James Frost, Nectar marketing director, added: “At Nectar we are always looking at new and innovative ways for our members to collect Nectar points and the Adpoints proposition very much fits the bill.
“The trial conducted at the end of last year was a resounding success and demonstrates that there is a real hunger amongst our collectors to be rewarded by viewing adverts whenever and wherever they want.”