Crisis, the charity for homeless people, has unveiled its Christmas Card campaign, with the aim of raising £600,000.
The campaign, created by agency Knifedge, allows companies to buy specially-created video e-cards from a Crisis microsite to send in place of traditional company Christmas cards; featuring people who have been helped by Crisis singing classic Christmas songs.
The cards are branded with the company’s logo, and feature the strapline “With a little support, we can all be someone special” and a Christmas greeting.
Financial Times are also backing the campaign, with ads to be placed thanking those who buy the cards.