Imaginative jobseeker Adam Pacitti's creative billboard advertising campaign has paid off - with a web TV show.
The stroke of advertising genius, in which Pacitti pleaded 'I spent my last £500 on this billboard. Please give me a job' led to TV production company KEO Digital - behind Channel 4's Hugh's Fish Fight and River Cottage - contacting him just a few weeks later to offer him a job in the London digital scene.
"The response from the campaign was incredible," Pacitti told The Drum. "I was offered in excess of 50 jobs and received thousands of emails of support. I couldn't be more grateful to the people who shared my website, without whom I'd almost certainly still be unemployed."
Delighted with his new job in the buzzing London digital media world as a viral producer at KEO Digital, he added: "I'm really excited to join their team as they create ethical, quality content."
Pacitti will be working on a series highlighting how difficult it is to find a job and, as a thank you, he spent his first wage on another billboard with London outdoor advertising company, Primesight, reading 'I spent my first wage packet on this billboard. Thank you for helping me'.
Both billboards carry a link to Pacitti's employadam.com website where he revealed, after losing his job at Woolworths when the chain went out of business and then an uninspiring stint at an amusement arcade: "Proper work was hard and I wanted to be an 'artist' because it seemed an awful lot easier. I wanted to work in the shallow, various industry that is 'the media'."
Pacitti isn't a stranger to the industry - he holds a first class degree in media production and has studied software development. That alongside a good idea and Pacitti's billboards have become an unexpected quirky marketing success.