Specialist acoustic consultants Sharps Redmore has worked with design and branding consultancy Silk Pearce on a new corporate identity, literature and website.
The new look has been designed in order to promote Sharps Redmore’s company name as well as to bring a fresh, contemporary and more integrated feel to future communications materials.
Sharps Redmore director Kieran Gayler, commented: “Silk Pearce has created a more appealing and flexible visual design style for Sharps Redmore that can grow and evolve as our needs change.”
The new logo features a digitised wave-shaped graphic with ‘Acoustic Consultants’ appearing in small print – a calculated move in case Sharps Redmore decide to add more business divisions in the future. A new pallet of corporate colours and typography has been applied to stationary and signage, with a newly designed and restructured website carrying the new corporate identity released.
An extensive range of electronic templates have also been designed for reports, presentations and other in-house generated materials. The new website uses a flexible full content management system to allow staff to quickly and easily add new images, text and pages if and when required.
Andrea Gosling, designer at Silk Pearce, added: “Sharps Redmore has had a new management team and business owners in the last few years but felt that its marketing materials had not kept pace. Their new visual identity has been specifically designed to present a striking, more confident look and works equally well in print as well as online.”