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Zurich and Guardian launch Life Navigator campaign
Insurance provider Zurich and The Guardian have kicked off a campaign aimed at helping people manage major financial challenges. The six-month campaign features a range of cross-platform activity...
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Mubaloo appoints Georgie Power as operations director
Mobile app developer Mubaloo has announced the appointment of Georgie Power as operations director. Prior to joining Mubaloo, Power headed up the production department at AKQA, where she helped...
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Emirates unveils its first advertising campaign with Skype for Windows 8
Emirates, the launch partner on Skype for Windows 8, has unveiled its first ad campaign for the platform, designed and implemented by Starcom. The campaign will promote Emirates A380 on the Skype for...
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Sharps Redmore unveils new corporate identity, literature and website design...
Specialist acoustic consultants Sharps Redmore has worked with design and branding consultancy Silk Pearce on a new corporate identity, literature and website. The new look has been designed in order...
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Relaunch of Lurpak's Bake Club website whipped up by Outside Line
Lurpak's Bake Club website has been relaunched by Outside Line, with plans to fan the flames of the nation’s baking obsession. The site will each month feature a ‘foodie figurehead’ setting a...
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BBC staff to be given 'journalism training' as strike disrupts schedule
The Drum understands that BBC Scotland is set to run three-hour long journalism training courses for non-journalists next month as it faces strike action from NUJ members. The broadcaster has today...
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More departures at Marketing Edinburgh as director of marketing Alan Gibson...
Further senior figures from beleaguered tourism organisation Marketing Edinburgh are to leave, including its director of marketing, The Drum has learned. It is understood that director of marketing...
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LOVE’s Dave Palmer revealed as chairman for Scottish Design Awards as...
The Scottish Design Awards has announced that Dave Palmer, executive creative director at LOVE, is set to be the chairman on the judging panel. Revealed as the entry deadline for the awards is...
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Topps Tiles launches 'Show off Your Style' interactive online competition
Tile and wood flooring specialist Topps Tiles has revealed an online competition and web app which invites homeowners and trade professionals to show off their DIY style through a newly-developed...
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ASOS unveils #DenimPairs to help women find the right fit of jeans
ASOS is set to help women find a pair of jeans that fit them this Friday, having revealed the launch of its denim campaign. The Twitter campaign, #DenimPairs, will encourage people to tweet in two...
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ABC announces new measurement for the Business Media market
ABC today announced a new measurement for the Business Media market, which will be available from Q2. The ABC’s Total Audience certificate will provide a de-duplicated audience figure across a range...
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ionSearch returns to Leeds this April with speakers from Expedia, HootSuite...
Online marketing conference, ionSearch, is to return for a second time this April at The Carriageworks Theatre in Leeds. Taking place on 18 and 19 April, ionSearch welcomes a host of leading speakers...
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Performance marketing: how can the value of the performance industry be...
The Drum speaks to individuals from the performance marketing industry to establish how the industry's value can be clearly demonstrated to clients. The Internet Advertising Bureau (IAB) report into...
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Tesco celebrates launch of Skyfall by making customers do a double-0 take
Tesco is celebrating the launch of the James Bond film Skyfall at its Extra stores in Wembley, Cheshunt, Sandhurst, Hull and Pitsea today. The shop has updated its fascia to promote the launch of the...
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Ad of the Day: Barr Drinks - Vending Machine
Barr's seem to be branching out from their usual Irn Bru-based advertising with this spot focusing on the full range of their fizzy drink offering. A boy stands in front of a vending machine wondering...
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Burger King Twitter feed gets hacked…by ‘McDonalds’
The Burger King Twitter feed has been hacked this afternoon, with the people who have taken over claiming to be McDonalds. The feed claims that Burger King has been taken over by McDonalds ‘because...
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EE reports underlying service revenue growth of 2.7% yoy
EE has published its inaugural financial results for the year ended 31 December 2012, a period which saw the launch of a a new company, network, customer brand, retail estate and first with 4G in the...
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Google defies Europe over updated privacy policy
Google has locked horns with European privacy watchdogs after it openly defied their order to reverse changes to the small print of the terms and conditions of use for popular services such as search,...
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Readers Digest files for bankruptcy – again
RDA Holdings, publisher of the Readers Digest, has announced that it has filed for bankruptcy for the second time in four years after falling sales made its debt burden unsustainable. It is hoped that...
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On-demand viewing via devices drives overall TV growth says Thinkbox report
TV viewing continues to expand, bolstered by people watching on-demand via tablets, smartphones and laptops, according to Thinkbox’s latest report, which for the first time breaks out viewing via...
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