Mel Peck from the Viral Ad Network dissects The Drum's Viral Video Chart and looks at which brands have trended online over the last seven days
Going straight to the top of the Viral Brand Chart this week is the NIVEA Deo: Stresstest - created by ad agency, Felix & Lamberti, for Nivea Germany. It’s no secret that the inteweb loves a good prank and the brand put unsuspecting airport passengers’ stress levels to the test with an elaborate hoax to convince them that they were wanted for questioning by the police.
Using a covert team, the production crew secretly took passengers mug shots and mocked up fake newspapers and TV broadcasts; watching as subjects grew increasingly more stressed, before sending a team of ‘police’ to reveal what was going on.
Despite being created for the German branch of Nivea, the ad has gone viral worldwide, clocking up over 4 million views and nearly 70 thousand shares and counting.