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Spotify in talks with music companies to offer free music streaming to...
Spotify is apparently in talks with music companies in an effort to bring the free music streaming service to smartphones. Currently, those looking to use the service on-the-go must pay a £9.99...
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ISBA tells BBC Radio 4 that ad bans are not the answer to the obesity issue
ISBA has reaffirmed its position on Radio 4’s Media Show that the obesity issue will not be addressed by unfounded attacks on advertisers. On the BBC show hosted by Steve Hewlett, ISBA’s director of...
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Sky agrees deal with Disney to create Sky Movies Disney channel
Sky and Disney have partnered to launch a new television channel, Sky Movies Disney, which will broadcast classic Disney movies and those from Disney/Pixar to homes across the UK and Ireland. The new...
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Sony PlayStation 4 announcement raises more questions than answers
Sony’s much hyped PlayStation 4 announcement has left gamers largely none the wiser as to the future of the videogaming brand after the Japanese electronics firm kept the console, games, price and...
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Premier Foods reveals £39.4m spend on consumer marketing for 2012 as it...
In reporting an operating profit of £96.3 million, Premier Foods has revealed that it increased its consumer marketing spent to £39.4 million in 2012, an increase of 59,5 per cent, as it plans to...
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US to get tough on state backed cybercrime with new trade sanctions
The US is to get tough on nation states which fail to prosecute cybercriminals with the introduction of new trade sanctions, the White House has announced. The move is thought to be an indirect...
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Interview with Gillian Muessig, co-founder of SEOmoz
Today Ve Interactive is delighted to launch our first Interview Series. With a roster of high achieving, entrepreneurial guests in the pipeline, from the business, technology and third sectors (all...
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Youth charity Key undergoes brand refresh and website redesign with 22 Group
Youth charity Key has commissioned Manchester-based branding, digital and marketing agency 22 to reinvigorate and refresh the look and feel of the brand. In a bid to reconnect with its target audience...
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Warc survey points to improving global marketing outlook
Global marketers can now look forward to the future with more confidence after the latest Warc Global Marketing Index found that the outlook for the sector continues to improve. The headline GMI rate;...
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Twitter reminds users of password security following Burger King & Jeep hacks
Twitter has moved to issue a ‘friendly reminder’ to Twitter users of the best practices to adopt in relation to account passwords, following a spate of embarrassing hacks which have affected accounts...
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Taking the guesswork out of advertising: why performance marketing works
The IAB’s first ever study measuring the contribution of online performance marketing revealed the value of the industry and its place within the marketing mix. Clare O’Brien, IAB industry programmes...
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Facebook & Google collaborate on $15m medicine prize
A gathering of the founders of some of the world’s largest technology firms; including Facebook’s Mark Zuckerberg and Google’s Sergei Brin, have announced a new $15m annual prize for scientists who...
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MiNetwork Midlands event to reveal why procurement bosses don't care about...
Former procurement and buying boss Christopher Barrat is set to speak at MiNetwork’s next bi-monthly Chapter meeting in Birmingham and give some insights into how agencies can win more business by...
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Sony Music to publish debut BinWeevils.com album
BinWeevils.com, the children’s social media site, has announced it is to partner with Sony Music on the launch of a new album. ‘Bin tunes’ is set for release on 1 April and will feature lyrics penned...
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Viral Video Chart: Nivea pranks airport passengers and goats yell like humans
Nivea has topped this week's Viral Chart for Brands with an elaborate prank convincing airport passengers that they are wanted for questioning by the police. The funny - and ever so slightly cruel -...
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Chip Shop Awards judges Alfredo Marcantonio and Bil Bungay reveal their...
With this year marking the 10th anniversary of the Chip Shop Awards this year’s judging panel - featuring RAAP ECD Jason Andrews, The Creative Circle CEO Jeremy Green and Leo Burnett creative director...
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ASDA CEO Andy Clarke reveals 19% increase in online sales over fourth quarter...
ASDA CEO Andy Clarke has revealed that the supermarket giant’s growing e-commerce platform saw an increase in sales by 18.8 per cent over the fourth quarter, as its parent company Walmart announced an...
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Lord McAlpine asks Twitter users who defamed him to make Children in Need...
Lord McAlpine has dropped his defamation case against the Twitter users who wrongly linked him to child sex offences. McAlpine was set to sue those who tweeted or retweeted messages claiming that he...
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Digitally enhancing and promoting the attraction experience: what attraction...
Adrian Porter, head of strategic research, Precedent, reveals insights into the digital performance of visitor attraction brands. Digital communications and engagement plays a crucial role in both...
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Virals round-up: The advertising industry does the Harlem Shake
Mel Peck from the Viral Ad Network dissects The Drum's Viral Video Chart and looks at which brands have trended online over the last seven days Going straight to the top of the Viral Brand Chart this...
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