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Code Computerlove creates comic strip using Vine videos
Digital marketing and communications agency, Code Computerlove, has created a comic strip showcasing the creative power of Twitter’s video app, Vine. Eight six-second clips make up the comic strip,...
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Morrisons and Sports Direct put UK in the recovery position
It feels like spring has sprung in the corporate PR world this week. The jury is still clearly out on where we are at with regards to the economic recovery, but everyone in the land of PR is trying...
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Bulmers launches two new cider flavours through Twitter and Facebook campaign
Bulmers has unveiled two new flavours of ciders, Bold Black Cherry and Pressed Red Grape, though a social media campaign. Social media agency, We Are Social, developed the activity, which has aimed to...
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asos named top retailer on Google+ as it shifts its focus from Facebook
Online fashion retailer Asos has claimed the top spot in the latest Google+ league table, according to eDigitalResearch,having attracted over 1.45 million followers. The results come as the retailer...
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The Drum daily jobs round-up: Bupa, Jockey, The Sofa and Chair Company,...
An exciting digital job opportunity in London awaits a master of PPC and SEO, with a salary to match. The Sofa and Chair Company is looking for a Head of PPC and SEO and, offering between £40-60,000,...
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Rugby Football Union launches the O2 Touch Tour campaign with a film from VCCP
The Rugby Football Union (RFU) has unveiled the O2 Touch tour, its biggest ever campaign to get England playing touch rugby, supported by UK touch rugby team, The Untouchables. The O2 Touch tour was...
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"I love the iPhone – as a physical object Sir Jony Ive has created a thing of...
With the MOMAs (Marketing on Mobile Awards) judging scheduled to take place in April, The Drum will ask each of the judges for some of their own points of view around what is happening within the...
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Google integrates Daily Deal offer into AdWords in bid to kill GroupOn
Google is looking to muscle in on Groupon’s daily deals market by introducing its Daily Deal offers on its own AdWords platform. The feature, previously available on Beta, has been made available to...
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Facebook apologises to the over 100s about birthdate limit
Facebook has been forced to apologise to an elite band of silver surfers aged 100 or more following complaints that the social media sites birthdate form only stretches back as far as 1910. It follows...
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PayPal introduces chip & pin services to Europe
Online payments firm PayPal has introduced its chip and pin machine in Europe for the first time in the form of a sub £100 device aimed at small business owners. PayPal Here allows small traders,...
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Lord McAlpine accuses BBC of acting like the ‘secret service’
Lord McAlpine has hit out at BBC executives whom he has accused of operating like a ‘secret service’ after the broadcaster censored criticism of its senior executives made in its Jimmy Savile...
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Facebook strangers answer vicar’s plea to attend friendless man’s funeral
A former Royal Marine who had no close remaining friends or family has been spared a lonely funeral after an enterprising vicar issued a plea on Facebook to invite some last minute well-wishers. The...
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Transparency is key for the continued growth of performance marketing
Digital advertising is relentlessly fast-moving. The potent mixture of sophisticated technology and endless creative thinking on how to make money from it has created an ecosystem where new models...
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HomeAway.co.uk launch summer campaign starring 10 British families
Holiday rentals listing company HomeAway.co.uk has unveiled its latest campaign starring real families. Instead of opting for a professional shoot, HomeAway.co.uk picked 10 ordinary British families...
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Two in three parents spend 18 hours per week spying on their children via...
A survey of the Facebook habits of parents has found that one of their primary motivations for joining is to keep tabs on their offspring’s social lives – even into their 30s. It found that mums and...
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Ad of the Day: Carlsberg - Spartacus
When the head of a vast, anonymous 1984-style office demands to know who has made a monkey of him, one man stands up to announce that he is the 'Spartacus' behind the prank. Naturally, others stand up...
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Agency growth and pitching top agenda at MiNetwork's North West event
How marketing services agencies are planning to achieve growth during 2013 is going to be at the top of the agenda at MiNetwork’s North West chapter meeting in March as specialist creative industries...
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Chip Shop Awards Ad of the Week: Jesus Christ! Superstar needed
It was only a matter of time before a Pope ad featured as a Chip Shop Awards ‘Ad of the Week’ and that time has come. With the deadline for Chip Shop Awards entries just two weeks away, the contest to...
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Orange launches first 4G own-branded smartphones
Orange is adding three smartphones to its own-branded device range including its first 4G-enabled touchscreen smartphones. The move forms the latest step in the mobile network's aggressive device...
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Understanding the 'fuzzy data' of performance marketing and e-commerce
Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept repeating the phrase, he never once discussed Gore’s economic...
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