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GALAXY brings Audrey Hepburn back to life for new advertising campaign
Chocolate brand GALAXY is set to break a new campaign starring iconic screen and style icon Audrey Hepburn this Sunday (24 February). Created by AMV BBDO, the new ad is set to debut on ITV1 during the...
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Airport Partners announces Eye UK takeover deal
Regional airport advertising specialist Airport Partners has purchased Eye UK from the Australian TV broadcaster, Ten Network Holdings Limited. The takeover now sees Airport Partners representing 30...
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Are your agency leaders up to the task? Take our Friday quick quiz
It is highly unlikely that you are the only leader in your business. You’ll no doubt have a partner with whom you decided to launch your business with or with whom you acquired your agency business...
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The newest new media: why more ads at ATMs could be on the cards
A notable trend on the mergers and acquisitions scene over the past year or so has been the acquisition of marketing agencies (or at least entities which could be said to be at least partially engaged...
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Interim BBC director general defends redactions made in The Pollard Report...
The interim director general of the BBC Tim Davie has defended the dedactions made within The Pollard Report, which investigated the BBC’s handling of the Jimmy Savile scandal, published earlier...
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Get off the bench and get a job, Paddy Power tells English Premiership stars...
A tongue-in-cheek Paddy Power billboard ad campaign launched last weekend suggesting high-earning Premiership footballers who spend a lot of time on the subs bench should take on a second job to earn...
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Thomas Cook unites in-house SEO, social and PR teams to drive competitive edge
Thomas Cook is driving collaboration between its in-house search, social and PR teams as it looks to create stand-out in the increasingly competitive travel sector. The travel firm has kicked off its...
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Celebrity endorsements: how to avoid over-exposure when the heat is on
The recent high profile cases of Tiger Woods, Lance Armstrong and now, Oscar Pistorius, each individually highlight, in radically different circumstances, how the conduct of an athlete may affect the...
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New ABC circulation figures mean the concept of the 'magazine' shifts again
The Professional Publishers Association (PPA) released its first combined ABC-audited circulation figures for print and digital editions last week. Marketing director James Papworth explains what the...
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Nick Jr. to unveil brand refresh with multi-media marketing campaign from UM...
Nickelodeon has commissioned UM London to work on a multi-media marketing campaign to support the brand refresh of its preschool channel Nick Jr. Launching Saturday 23 February, the new Nick Jr....
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Volvic brings a taste of the summer to UK cash and carries with sampling and...
Volvic Touch of Fruit is taking a team of hula girls on tour to various UK cash and carries to share free samples, POS kits, and hundreds of tropical prizes with independent retailers. The promotional...
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The Drum daily jobs round-up: Endura, NEC Group, Mr B & Friends, Become
A graphic designer job in east central Scotland is on offer on The Drum's job section. Endura Ltd are looking for candidates proficient in Adobe design packages, particularly Illustrator and...
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Viral video CTR steadily increasing according to the Viral Ad Network research
The mean and median click-through-rates (CTR) for video campaigns has increased from 2011 to 2012, according to an infographic released by the Viral Ad Network based on analysis from all its campaigns...
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From dreaming to doing: Y&R New York launches new Dell advertising campaign
Dell's 'the power to do more' strapline is to be taken to a new level with the launch of a new personal achievement-themed brand campaign led by agency Y&R New York. The 'from dreaming to doing'...
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The Royal Institute for British Architects (RIBA) selects Rose for visual...
The Royal Institute for British Architects (RIBA) has appointed Rose to create a visual identity for its development and fundraising activities. The new identity is hoped raise awareness of RIBA and...
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Go Compare to sell for over £450 million?
Price comparison website, Go Compare has recently appointed investment banking advisory, Evercore Partners, to oversee a review of the internet aggregator’s ownership, according to a report from Sky...
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Heineken appoints R/GA London with global digital task
Heineken International has appointed R/GA London to work on a new brief for a global digital platform set to launch later this year, following a review handled by creativebrief. Heineken is looking to...
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Johnson & Johnson’s marketing practices under investigation
Johnson & Johnson is under investigation by the U.S Justice Department over its marketing practices for hip-replacement products it recalled in 2010. Johnson & Johnson recalled hip...
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"Polished” version of Google Glass to go on sale this year for under $1,500
According to a report from the Verge, Google has confirmed that a “polished version” of Google Glass will be for sale by the end of 2013, and for “less than $1,500.” This is the first definitive piece...
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Microsoft revealed as latest company to be hacked in similar “intrusion” to...
Microsoft has said that it has experienced a “security intrusion” in a cyberattack similar to the suffered by Facebook, Apple and Twitter. In a blog post, Matt Thomlinson, general manager of...
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