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Freeview unleashes strategy to net pay TV homes
Freeview has kicked off an aggressive drive to net some of the Sky and Virgin Media pay TV home customers who aren't maximizing their subscriptions. The free TV service, which is in 19.3 million...
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Cake takes a look at who would win the Brits if it was decided on social media
Cake has unveiled an infographic suggesting who would be winning at the Brits Awards tonight if the results were decided on social media. The agency suggested that if the public decided the outcome of...
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Digital technology is “fundamentally changing” symbiotic relationship between...
The evolving digital landscape is “fundamentally changing” the symbiotic relationship between media and marketing, according to The Economist’s global digital publisher Nick Blunden (pictured)....
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Twitter unveils infographic looking at how it reaches UK users
Twitter has unveiled an infographic looking at how and where UK users interact with the site. A study by Twitter found that 80 per cent of Twitter users access the site through their mobile, with one...
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CAP unveils two pricing rule changes (for the price of one)
The CAP and BCAP have today announced changes to their price comparison rules, which will now see ads able to compare a retail advertiser’s own-branded product against premium branded products sold by...
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Bauer Media's Kiss FM to transmit on the Digital One national DAB channel
Bauer Media has announced that commercial radio station Kiss FM has been added on the Digital One national DAB channel, creating a 21 per cent increase in coverage for the station. The move from a...
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The Drum daily regional jobs round-up: Blackburn College, Larson Group, Niki...
A slightly different job opportunity features on The Drum today, with Blackburn College looking to appoint a lecturer in animation north-west of England. For those with the necessary skills and...
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Performance marketing: the role of technology in its future growth and...
The Drum speaks to a cross-section of the performance marketing industry to discuss the role of technology in the future growth and development of the industry. As part of The Drum's recent...
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SiS awards PR account to Fusion Media
Sports nutrition brand SiS (Science in Sport) has named Fusion Media as its PR agency following public interest in the brand and the endurance sports it caters for. Fusion Media has now been briefed...
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twentysix search appoints Stu McGregor as client services and operations...
Stu McGregor has joined the specialist search division of full-service digital agency twentysix search as client services and operations director. The ex-Stickyeyes client services director brings...
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RAC to air new TV ad tonight featuring new visual identity and strapline
A new RAC ad offering up to £100 worth of free fuel to new breakdown and car insurance customers is to break on air tonight (Wednesday 20 February). Created by BBH, the 30 second execution also sees...
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Maplin appoints WAA for £4.2m marketing account
Maplin has announced the appointment of WAA to handle its £4.2m marketing account, which the agency says was previously held by a roster of agencies. The first lead agency to be appointed by the...
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Ad of the Day: Fosters - The Ripper Revealed
Foster's returns to its roots in more ways than one with this sumptuous commercial depicting the lager's unveiling in 1888. The two Aussies more often seen lazing around a beach hut in the 21st...
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The Camping and Caravanning Club unveils ‘Clean Washroom Guarantee’ campaign
After discovering that unflushed and overflowing toilets are the ‘most horrifying’ things that people can find when camping, the Camping and Caravanning Club has unveiled a new campaign guaranteeing...
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LivesOn unveiled, with promise 'When your heart stops beating, you'll keep...
Creative agency Lean Mean Fighting Machine has announced the launch of a new product which it is developing and expects to be available next month; which analyses the user’s writing style and continue...
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PlayStation4 UK searches double in the last week according to Experian ahead...
With the news that Sony is set to reveal a PlayStation4 console later on this evening at a lavish New York launch event, data from Experian has found that UK internet searches for PlayStation4 have...
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CPC partners with ICT teacher Alan O'Donohoe to feed Raspberry Pi to teachers...
UK distribution company CPC has partnered with ‘Raspberry Jam’ network founder and Principle ICT teacher Alan O’Donohoe for a new initiative giving teachers a ‘byte’ of coding know-how. Following on...
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House of Holland turns to Genie and the Geek to launch eBay pop-up shop
Fashion brand House of Holland recently tasked e-commerce marketplace specialists Genie and the Geek withthe launch of its second eBay pop-up store during London Fashion Week. As an official eBay...
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Twitter launches advertising API following month-long beta trial
Twitter has launched its advertising application programme interface (API) after a series of beta trials. The move is aimed at helping marketers better manage advertising on Twitter, letting them...
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Just Eat ploughs £72,000 into The Don’t Cook Party for 73 votes at Corby...
Back in November, online food ordering company Just Eat “backed” an anti-cookery political party with a £72,000 “donation”. Just Eat's mock party was represented by a Italian takeaway chef called Mr...
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