Clik here to view.
What does increasing privacy legislation mean for the performance marketing...
The Drum speaks to individuals from the performance marketing industry to establish the impact an increasing amount of legislation, including revisions to data protection law, is likely to have on...
View ArticleClik here to view.
Studio MB announces trio of account wins
Studio MB has announced three new account wins for the start of 2013, including National Maritime Museum, York Army Museum and National Media Museum The design agency, which specialises in...
View ArticleClik here to view.
Thou shalt not tweet: Vatican bans cardinals from using Twitter during the...
The Vatican has reportedly banned cardinals from using Twitter during the conclave, which will name a successor to Benedict XVI. During the conclave – the series of meetings which take place in the...
View ArticleClik here to view.
Ad of the Day: Cricket Tea
Yorkshire Tea has returned home from its gap year in America having apparently learned something about showmanship on its travels. Newly announced as the official supplier of tea to England's cricket...
View ArticleClik here to view.
The new global marketing: why smaller brands now have the potential to go...
We know that digital media are changing the rules for those building and leveraging global brands. What’s less remarked upon is how active a role global brands themselves are taking in that rewriting...
View ArticleClik here to view.
Chip Shop Awards judges delve into the archives and pick their best ever Chip...
As part of this year’s 10th anniversary Chip Shop Awards celebrations the esteemed judging panel of this year’s awards - which includes the likes of Marcantonio Plus Hobbs partner Alfredo Marcantonio,...
View ArticleClik here to view.
Kellogg’s unveils further partnership with Netmums
Netmums has strengthened its partnership with Kellogg’s, which the cereal brand plans to use as a springboard to launch its new Honey Pops brand in the spring. The deal, set to last until the end of...
View ArticleClik here to view.
The Drum daily jobs round-up
The latest postings on the The Drum's job section bring exciting opportunities for digital job hunters from London, the south-west of England and all the way north to the west of Scotland. The...
View ArticleClik here to view.
Hotel Chocolat unveils digital hub to bring together all ventures
Hotel Chocolat has launched a global digital flagship, bringing all its ventures together. Created by recently appointed creative director Timothy Rennie, the site ties together the boutique St....
View ArticleClik here to view.
Arena Media appoints Mark Holden to newly created head of futures role
Integrated media planning and buying agency Arena Media has announced the appointment of former PHD digital strategist Mark Holden to the newly created role of head of futures. At PHD Holden worked...
View ArticleClik here to view.
Ofcom 4G auction names 5 winners, but falls short of predicted total at just...
Ofcom’s 4G mobile auction has made just over £2.3 billion, less than originally expected, with Everything Everywhere, Hutchison 3G UK, BT subsidiary Niche Spectrum Ventures, Telefónica UK Ltd and...
View ArticleClik here to view.
Google stock hits record $800 per share
Google’s stock price has hit an all-time high of $800 per share, smashing the $700 a share valuation it held as recently as last September. The tech giant’s valuation hasn’t risen above $700 per share...
View ArticleClik here to view.
Game and IGN sign Microsoft retail and media partnerships
Game and IGN have kicked off a new retail and media partnership with Microsoft with a pre-order initiative for Gears of Wars: Judgment - an Xbox 360 exclusive. The title will be the subject of an...
View ArticleClik here to view.
FIAT creates ad with consumer motoring champion Honest John lookalike
FIAT is aiming to build consumer confidence in its Fiat 500s range by using a lookalike of consumer motoring champion Honest John. Honest John has answered more than half a million letters and emails...
View ArticleClik here to view.
Babyliss cleared of employing anorexic model
Babyliss Boutique has been cleared by the Advertising Standards Authority of employing an anorexic model in a TV hairdryer ad following complaints from viewers. The commercial featured model Ellie...
View ArticleClik here to view.
Volkswagen unveils ad for Beetle Convertible with Deutsch
Volkswagen has unveiled an ad for its new Beetle Convertible, created by Deutsch. Entitled ‘mask’, the ad shows a man in a balaclava walking into a local shop, walking up and down the aisles and...
View ArticleClik here to view.
25 jobs at risk as Independent moves to seven-day operation
At least 25 jobs are said to be at risk at the Independent as the paper prepares to integrate with the Evening Standard and launch a local TV channel, according to the National Union of Journalists....
View ArticleClik here to view.
Lord Bell describes horsemeat scandal as ‘sensationalised rubbish’
Lord Bell of Bell Pottinger has spoken out against coverage of the ongoing horsemeat scandal as ‘sensationalised rubbish’ during an interview with PRCATV. His words come as a survey of PR experts...
View ArticleClik here to view.
Mini promotes ‘beefed up’ car in iris Worldwide ad
Mini has decided to make a play on the horsemeat scandal in its first ad by iris Worldwide since the agency was appointed in December 2012. The ad promotes the ‘beefed up’ aspect of the car, while...
View ArticleClik here to view.
Integrated agency Mobas appoints Alison Meadows as business development director
Mobas has appointed Alison Meadows to the role of business development director as part of its on-going growth plan as the agency celebrates its 10th anniversary. Meadows, former managing director at...
View Article