Simon Cowell’s Syco Entertainment is to launch a year-long global online talent contest on YouTube next month.
The contest, called The You Generation, is expected to launch on 20 March and will seek entries from people with “unconventional and original” talents from musicians, photographers, artists, chefs and magicians.
Entrants can upload their video auditions via a dedicated YouTube channel, which is open to the public as well as Syco's professional judges.
Prizes will be announced every fortnight with an overall prize offered at the end of the year, although details are yet to be announced.