Clik here to view.
Launch campaign created by the7stars for AmpRockTV website, partnered by...
the7stars has created a campaign for Warner Records UK, launch partner of YouTube channel AmpRockTV, which today launched a website to accompany the success of its online music hub. AmpRockTV began...
View ArticleClik here to view.
Mobile World Congress: Orange to provide marketers with digital audience and...
Orange is aggregating customer data and mobile journey patterns to provide marketers with metrics including in-store footfall, demographics, interests and mobile purchase history. Speaking to The Drum...
View ArticleClik here to view.
The #Microchips: top 50 entries from Chip Shop Awards and One Minute Briefs...
Thanks to everyone who entered the Chip Shop Award challenge with One Minute Briefs to advertise the new Oscar Pistorius range from Nike. Over 400 entries were received in the five hour period, with...
View ArticleClik here to view.
Specific Media works with Nielsen to uncover initial results of Householding...
Specific Media has worked with Nielsen to measure the effectiveness of its Householding tool, revealing the results from the first wave of brands to use the service to target consumers via numerous...
View ArticleClik here to view.
Anne Rowling Regenerative Neurology Clinic launches website with Heehaw Digital
The Anne Rowling Regenerative Neurology Clinic has engaged Heehaw Digital to create a new site for the research facility. Named after JK Rowling’s mother, who died of complications relating to...
View ArticleClik here to view.
Oasis ‘Gets Fruity’ by repartnering with Celebrity Juice
Fruit drink brand Oasis has announced that it is repartnering with ITV2 show Celebrity Juice, with idents showing bottles of the juice taking part in a‘Get Fruity’ game show. The show, which will...
View ArticleClik here to view.
Sports Direct buys out ailing high street chain Republic
Sports Direct has announced the acquisition of the business and assets of troubled retailer Republic, saving more than 2,100 jobs. The sale includes the brand, over 110 UK stores and the head office...
View ArticleClik here to view.
Simon Cowell launches global online talent search on YouTube
Simon Cowell’s Syco Entertainment is to launch a year-long global online talent contest on YouTube next month. The contest, called The You Generation, is expected to launch on 20 March and will seek...
View ArticleClik here to view.
Marks out of 10 for Radio 2 presenters? Not on your nelly!
A proposal that DJs on Radio 2 should be given marks out of 10 for their shows prompted a revolt among some presenters. The suggestion was part of a station management drive to bring greater rigour in...
View ArticleClik here to view.
Google co-founder sets sights on smartphone successor
Sergey Brin, co-founder of Google, is setting his sights on a successor to the smartphone after describing the ubiquitous pocket communication devices as ‘emasculating’. Brin made the comments...
View ArticleClik here to view.
Headmaster forced out over coded ‘wanker’ statement
The headmaster of an independent school in London has been forced to resign from his post after issuing a retirement notice for a colleague in a school newsletter which was not all that it appeared....
View ArticleClik here to view.
Do The Green Thing launch WWF Earth Hour poster campaign - Pete Fowler, Fight...
Creative environmental charity Do The Green Thing has announced that it is trevue 23 custom-designed posters each day in Marchto mark the build-up to WWF Earth Hour on 23 March. On that date the...
View ArticleClik here to view.
Three ad campaign celebrates Britain’s love of sharing silly stuff online
Mobile internet provider Three is to launch a new TV ad campaign tonight that seeks to celebrate the frivolous act of sharing funny clips and photos online. The first ad premieres tonight at 7:45pm on...
View ArticleClik here to view.
Lindt unveils on pack promotion with Toucan
The Lindt bunny has teamed up with FMCG promotional company Toucan, to unveil an on pack promotion for a family holiday. The first on pack promotion for the Easter treat will see one family a week...
View ArticleClik here to view.
Download your copy of The Drum: 01 March
Subscribers can download a copy of The Drum and accompanying social supplement here. In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of the Chip Shop...
View ArticleClik here to view.
Bulmers to return to TV screens as part of multi-million pound media campaign
Bulmers is set to debut a new TV spot on Monday 4 March as part of its largest marketing investment to date, which also includes a through-the-line multi-million pound media campaign. Created by Adam...
View ArticleClik here to view.
BSkyB becomes UK’s second largest broadband provider
Satellite broadcaster BSkyB has signed a £200m deal to purchase the UK broadband business of Telefonica, making it Britain’s second largest provider of broadband. The deal sees Sky supplant Virgin...
View ArticleClik here to view.
Diet Coke teams with Channel 4 to recreate ‘hunk’ ad
Diet Coke has teamed with Channel 4 to recreate the ‘hunk’ ad, featuring familiar faces such as Made in Chelsea’s Ollie Proudlock, TV presenters George Lamb and Rick Edwards. The bespoke ad will air...
View ArticleClik here to view.
Police to get helping hand in battle of the bulge with new web app
Police officers across the UK are going to get a helping hand in improving their fitness levels before the introduction of a new mandatory police fitness test later this year with a new web...
View ArticleClik here to view.
Facebook to acquire Microsoft’s Atlas Advertiser Suite
Facebook has announced that it has finalised an agreement to purchase Microsoft’s Atlas Advertiser Suite, a move which will give the social media site new capabilities for campaign marketing and...
View Article