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Oxo unveils 'The Magic Cube' ad campaign with JWT London
Oxo will air its new UK advertising campaign tonight (Friday 1 March) on national TV. The new campaign, created by JWT London, aims to position the brand as ‘The Magic Cube’. The creative of the same...
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Measuring the value of social engagement
Measuring social media’s return on investment can be a tricky issue for brands. Here, Neil Major, strategy director at Yomego, provides insight into an effective framework for measuring the value of...
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Mr Green unveils first UK ad campaign with LBi and Duke & Earl
Online casino, Mr Green, is launching its first UK advertising campaign, comprising of a series of TV spots created by Duke & Earl, and a digital display campaign created by LBi. Mr Green is a...
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Chip off the old block: Chip Shop Awards judges select their favourite Chip...
To mark the 10th anniversary of the Chip Shop Awards, this year’s judging panel were asked to delve into the show’s deep and dark archives and single out their favourite Chip Shop Awards winner. Each...
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Social media focus: What do you see as the ROI from social media?
The Drum catches up with a selection of industry experts to ask their views on some of the big issues affecting the social media sector, such as video and data. What do you see as the ROI from social...
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Bray Leino, Real Adventure, TMSW, Iris and Lionhouse to sign up advertising...
Jobs in advertising and jobs in digital are becoming more within reach for the country's young people as apprenticeship and training schemes gain momentum across industry. Creative Skillset's...
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Highland Spring reveals on-pack promotion designed to celebrate the Great...
Highland Spring is helping consumers enjoy the Great British Summer whatever the weather with its latest on-pack promotion created by Multiply, Here Comes Summer. In keeping with its ‘Full of the...
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National Union of Students unveils free app with Code Computerlove
The National Union of Students (NUS) has unveiled an extra student discount companion app to allow students to find discounts nearby to them, wherever they are in the UK. The free app was created by...
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Savills engages BLISS for social media solution
Savills Marketing, Commercialisation and Research (SMCR) has worked with Manchester-based web design and development agency BLISS to create a series of Facebook applications for a portfolio of leisure...
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Ad of the Day: Whiskas - Big Cat
This could very well become a 'Marmite' ad - dividing the nation according to whether you're a cat lover or loather. Very stylishly shot, it explicitly talks about the shared instincts of felines, big...
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Chip Shop Awards Ad of the Week: What a Whopper! Of horse it is
We offer our sincere apologies as this week’s Chip Shop Awards ‘Ad of the Week’ contains traces of horsemeat. The penultimate ‘Ad of the Week’ winner comes from Rocket on behalf of Adam Heath and Neil...
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Living in social times: the Financial Times discusses social media strategy
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca...
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Former Creative Review publisher Lewis Blackwell joins The Drum as a columnist
Celebrated author and publisher Lewis Blackwell has joined The Drum as a columnist. Blackwell is chief creative officer at Evolve Images and has won global recognition for his creative direction,...
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Consumers for Health Choice appoint Fox Communications to create an...
Independent consumer group Consumers for Health Choice has unveiled an integrated marketing campaign for it ‘Save Our Supplements’ initiative created by marketing agency Fox Communications. The...
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Mobile World Congress: Key Takeaways
Barcelona was heaving once again this week as nearly 70,000 people descended on the Catalonian capital to visit what is regarded as the world’s biggest stage for mobile - Mobile World Congress. All...
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The Drum daily jobs round-up: Edinburgh International Festival, NEC Group,...
Edinburgh International Festival is looking for a digital manager to spearhead the development of an innovative digital strategy for the event. The salary being offered for the position is £29,000,...
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Virgin Atlantic unveils Little Red with marketing campaign and brand...
Virgin Atlantic has today unveiled its Little Red domestic service, which launches with a series of brand partnerships including Tyrrells crisps, Bacardi Martini and Irn-Bru. The new service will...
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Gamer Network and Virgin Media announce two-year partnership deal
Virgin Media and Gamer Network have revealed both companies have renewed their partnership for a further two years following the success of Eurogamer Expo 2012. The new deal sees the partnership...
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Thomas Cook unveils digital advisory board
Thomas Cook has today announced the launch of a digital advisory board (DAB), with the aim to develop the strategy and capability of the travel group. The twelve members of the DAB have been chosen to...
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Indesit unveils Support your Hero competition with Carat
Free-standing household appliance maker Indesit, who sponsors Arsenal F.C., A.C. Milan and Paris Saint-Germain, has unveiled a new football campaign: Support your Hero. Planned by Carat, fans will be...
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