To mark the 10th anniversary of the Chip Shop Awards, this year’s judging panel were asked to delve into the show’s deep and dark archives and single out their favourite Chip Shop Awards winner. Each judge has now carefully deliberated over the extensive back catalogue to select just one favourite.
All judges admitted that singling out just one was no mean feat, with many citing two or three winners that could be named as their overall favourite. BMB co-founder Bil Bungay even said he just loved “too many to mention”.
Mr Baglee founder Patrick Baglee summed up what makes the best Chip ever, commenting: “It should be an idea that subverts what was an already brilliant piece of creativity in a way that makes virtue of the original’s art direction and model casting.”
Here we takes a look at the favourites, which include a topical horsemeat ad, a beer called ‘Responsibly’, Jesus, a mime, and a cut price chocolate bar…