This could very well become a 'Marmite' ad - dividing the nation according to whether you're a cat lover or loather. Very stylishly shot, it explicitly talks about the shared instincts of felines, big and little alike, and explains that Whiskas understands exactly how to cater to your tabby's carnivorous diet.
Agency: AMV BBDO
Creative Team: Paul Brazier
TV Producer: Yvonne Chalkley / Kate Jenner
Film Prod Co: Gorgeous Enterprises
Director: Chris Palmer
Producer: Rupert Smythe / Suzie Greene Tedesco
Post-Prod House: Tom Sparks / The Mill
Editing House: The Quarry
Editor: Jonnie Scarlett