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Ad of the Day: Dell - Meet Thomas
Thomas M Wilks climbs aboard a suburb-bound train and lets his imagination run loose in this commercial for Dell's latest range of mobile computing devices. The characters he creates come to life...
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PeerIndex launches new service to help brands generate word-of-mouth at scale
PeerIndex, the company that measures brand influence on social media, has launched a new service that allows brands to reward consumers with free products and exclusive discounts for their social...
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Npower ends Football League sponsorship as it reviews its brand positioning...
Npower is preparing to end its sponsorship deal with The Football League, which expires at the end of this season, to focus on its brand positioning and marketing strategy. Npower replaced Coca-Cola...
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The Drum daily jobs round-up: CDP, Become, Scottish Football Association,...
An experienced web designer is being hunted by CDP agency in South Yorkshire. Candidates must have a working knowledge of HTML4 and HTML5, CSS1, 2 and 3, Javascript, JQuery, XML and PHP. Detailed...
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Smyths Toy Superstores engages Rakuten MediaForge for a dynamic retargeting...
Smyths Toy Superstores has worked with Rakuten MediaForge on a dynamic retargeting programme in a bid to bring shoppers back to its website and their shopping baskets following Experian results...
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Potato names digital media entrepreneur Dylan Collins as chairman
Marketing technology agency Potato has announced the appointment of digital media entrepreneur Dylan Collins as chairman. Potato founder, Jason Cartwright, commented: “One of the factors which makes...
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Dailymotion reveals overhaul of Window 8 Phone app
Dailymotion has unveiled a revamp of its Windows Phone 8 app at the Mobile World Congress, which has featured services including Facebook connect, mobile upload and video discovery. Dailymotion users...
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Chelsea FC bringing in legal team over Paddy Power ad?
Chelsea FC is reportedly bringing in a legal team over the recent Paddy Power ad which suggested the £50 million striker, Fernando Torres, might be better suited to flipping burgers. The advert,...
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NUJ and Guardian reach settlement as compulsory redundancies are withdrawn
The NUJ has announced it has reached an agreement with the Guardian and Observer as compulsory redundancies have been withdrawn. A 12-month long negotiation process will now take place between the...
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Samsung gets the big phone prize as Apple finishes empty-handed at World...
Samsung has picked up up the Smartphone of Year award at the 2013 Mobile World Congress in Barcelona, The Korean company left in its wake Apple and its iPhone, HTC Droid DNA, Nokia Lumia 920, and...
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Pringles launches roast chicken flavour
Tubular crisp brand Pringles has unveiled a new EMEA-wide digital campaign to support the launch of its latest flavour, roast chicken, as well as a ‘flavour enhancement’ of connoisseurs favourite,...
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Thinkbox appoints Leila Travis as head of planning
Total Media’s head of TV Leila Travis has been named as the new head of planning at Thinkbox, commencing her new role as of 29 April 2013. Travis will now take responsibility for running Thinkbox’s...
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Martha Lane Fox to take seat as House of Lords peer
Martha Lane Fox, the government’s digital champion, is to join the House of Lords as a crossbench peer it has been announced. Fox is one of the biggest names amongst a fresh intake of talent to the...
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Telegraph Media Group appoints Christopher Thorogood as chief digital officer
The Telegraph Media Group has today announced the appointment of Christopher Thorogood to the newly created chief digital officer role, with a start date to be announced in due time. Joining from...
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NUJ criticises $1.3bn Gannett shareholder payout
The NUJ has criticised a $1.3bn shareholder payout by Gannett, the American parent company of Newsquest, at a time of salary freezes for staff. Newsquest employees have had a pay freeze for four of...
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Cunard launches art-deco themed digital brand
Cunard Line is to evoke the golden age of sailing with the launch of an art-deco influenced brand platform with marketing and technology agency LBi. The re-launched digital presence in the UK, US and...
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Viral Video Chart: Google Glass and the best Harlem Shakes yet from Man City...
Google has topped this week's Viral Chart for Brands with its preview film showing how the world will look through its eagerly-anticipated Google Glass technology. How it Feels [Through Glass] goes...
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NUJ condemns government’s royal charter ‘dirty deal’
The NUJ has condemned the government for side-lining journalists and victims as it sides with newspaper publishers over the need to establish a press regulator governed by royal charter. In a...
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Asda works with Zappar to create AR Easter Egg hunt starring the Easter Bunny
Asda supermarkets have joined forces with augmented reality (AR) experience provider Zappar to create an AR enabled in-store Easter Egg Hunt guided by the Easter Bunny himself. Taking place on...
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NIVEA Stress Protect antiperspirant deodorant strikes sponsorship deal with...
NIVEA Stress Protect antiperspirant deodorant has been announced as the new sponsor of ITV1 gameshow The Cube, following a deal between Beiersdorf and ITV Commercial brokered by MEC Access. The...
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