Drinks company Stock Spirits Group has commissioned marketing agency Liquid to work on the UK launch of vodka-based liqueur brand Keglevich.
Liquid has been tasked with designing the initial on-trade promotional point of sale items to support the launch.
The brand creative, targeted at 18-28 year olds in an on-trade environment, aims to reflect the fun and vibrancy of the brand personality and includes the strapline ‘Shake it, Shoot it, Mix it, Love it’.
Mike Heaton, director of Pinnacle Drinks, the sole distributor of Keglevich in the UK, commented: “Keglevich tastes great, it’s as simple as that. It’s also very versatile - it can be served as a shot, as a long drink or in a cocktail - which is good news for trade and consumers.”
Liquid’s work for the launch includes a photography campaign, counter top material, posters and branded promotional merchandise.