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Heard it through the great Vine?: Rubber Republic, Jam & Weapon7 try out the...
What does Twitter’s six second video service Vine offer brands? Can such a short format be effective as an advertising platform? The Drum speaks to agencies to find out. So far, the launch of...
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Clothes Show Live appoints Good Results PR for PR and social media
Fashion and beauty event Clothes Show Live has awarded Good Results PR its PR and social media account. Of the appointment, Maryam Hamizadeh, event director of Clothes Show Live, said: “We have...
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Burts Guinness flavoured crisps packaging cleared of breaching alcohol...
Burts Guinness flavoured crisps have been cleared of breaching alcohol marketing rules after a complaint was made by a member of the public to the Independent Complaints Panel. The complainant raised...
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Vodka brand Keglevich links up with Liquid for UK launch
Drinks company Stock Spirits Group has commissioned marketing agency Liquid to work on the UK launch of vodka-based liqueur brand Keglevich. Liquid has been tasked with designing the initial on-trade...
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Mothercare appoints Havas Worldwide London to ad account
Mothercare has announced its appointment of Havas Worldwide London, following a pitch against BBH. Havas Worldwide London was appointed to the integrated ad account for the retailer In January,...
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White Knight works with Coley Porter Bell for new identity
White Knight Laundry company has engaged Coley Porter Bell to create a new corporate identity in order to rejuvenate the brand. Coley Porter Bell was tasked with creating an image which reflected the...
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The Drum daily jobs round-up: Stewart Milne Group, Sumo, IRISS, Visuality and...
The Stewart Milne Group is advertising a production artworker job in the north-east of Scotland for a salary of between £20,000 and £29,000. The company is one of the UK's leading home builders and is...
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Bauer Media appoints Gareth Cherriman as publisher
Bauer Media has announced the appointment of Gareth Cherriman as publisher of FHM and Wonderpedia Magazines. Cherriman takes up his new role today, joining from Ten Alps Creative and Media, where he...
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Border Biscuits commissions Japanese artist after discovering her...
Lanark based Border Biscuits has commissioned Japanese illustrator Yuko Inoue to tell the Border Biscuits story on its new website after discovering her illustrations of the brand via her online blog....
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Deal for online digital system to assist rollout of new Post Office Local is...
Digital agency 9xb.com has struck a deal with the Post Office to develop a bespoke online system to assist the creation of Post Office Locals across the country. The government has committed £1.34bn...
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Gift Library appoints Essence for digital strategy
Online retailer Gift Library has announced the appointment of Essence to handle its digital strategy and reinvigorate the brand’s presence across all digital channels. Caroline Stanbury, founder and...
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Travelex appoints Mediaworks for international growth
Global money exchange service Travelex has engaged digital marketing firm Mediaworks to help grow its international presence. The Tyneside-based agency has now been tasked with helping the currency...
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HSBC unveils lemonade stand ad follow-up with JWT London
HSBC has this week unveiled new ad ‘the lemon grove’, as a follow-up to last year’s ad which saw a little girl with a lemonade stand. Created by JWT London, the ad sees the girl visiting India to meet...
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BBC Worldwide mulls Lonely Planet sale
BBC Worldwide is reportedly in discussions with US billionaire Brad Kelley over the sale of its controlling stake in travel guide publisher Lonely Planet. According to the guardian a deal on the table...
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The Sunday Times’ Style Magazine Best Dressed List unveiled with Grey London...
The Sunday Times’ Style Magazine’s Best Dressed List is set to be shown off this year with a campaign by Grey London. The campaign revolves around the concept of ‘Fashion Royalty’, and shows celebs in...
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BAILEYS unveils new bottle design
BAILEYS Original Irish Cream has revealed a new bottle design which aims to evoke the brand’s modern, feminine sense of style. The redesign follows the brands global marketing campaign, ‘CREAM WITH...
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Bauer Media adopts multivariate testing to drive cross-channel subscriptions
Bauer Media is adopting multivariate testing (MVT) to drive cross-channel customer engagement and subscriptions for titles including Grazia, Heat, and Empire. The publisher is working with MVT...
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Apple mulled ‘Tripod’ & ‘Mobi’ monickers before plumping for iPhone
Apple has divulged some of the putative names it concocted to bestow upon its then nameless world-conquering phone, lifting the lid on a world which might have been. Mashable reports that Ken Segall,...
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Twitter announces closure of TweetDeck apps
Twitter has announced that it is discontinuing TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone, as well as discontinuing support for Facebook integration. According to Twitter, the apps...
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SodaStream drops judicial review into Clearcast ban due to huge costs
SodaStream has announced it will not venture into a judicial review over its banned 30” SodaStream Effect ad due to the huge costs involved and the protracted nature of the process. “It is with deep...
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