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BBC to extend iPlayer to Microsoft Windows devices
The BBC is extending the iPlayer to Microsoft’s Windows Phone 7.5 and 8 devices in the next few months. The broadcaster is planning to introduce a shortcut to the BBC iPlayer which will be available...
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Chester Zoo unveils mobile site with Code Computerlove
Chester Zoo has unveiled a mobile website created by CodeComputerlove, with an online shop function created by Chester Zoo’s internal IT development team. Online marketing manager Simon Hacking, said:...
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JUST EAT kidnaps Antony Worrall Thompson as part of week-long on-air and...
Online takeaway service JUST EAT is following the launch of its “Don’t Cook, JUST EAT” challenger brand positioning in September 2012 with an on-air and social media event spanning the course of a...
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Microsoft ad executive Stephen Edwards joins Hearst Magazines UK as group...
Microsoft cross platform solutions specialist Stephen Edwards has been appointed by Hearst Magazines UK to the newly created role of group digital sales director. Joining Hearst Magazines UK in May,...
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Jaguar unveils XF Sportsbrake model through build campaign at Manchester...
Jaguar has today unveiled its new XF Sportsbrake model through a special build campaign at Manchester Airport’s Terminal 1, with adjacent activity at Gatwick Airport. Created in conjunction with Eye,...
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Whiskas and AMV BBDO show how alike big cats and little cats are in new ad...
Cat brand Whiskas new advertising campaign from AMV BBDO - ‘Big Cat Little Cat’ - aims to show how big cats and little cats share the same natural instincts. Using insights from the WALTHAM Centre of...
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Patek Philippe to sponsor iPad edition of British Airways in-flight mag
Patek Philippe, the luxury watch brand, has become the sponsor for the iPad edition of British Airways’ in-flight magazine, First Life. The iPad version of First Life will be available to download for...
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Ad of the Day: Kilbeggan Whiskey - Knitting
In this wryly funny ad for an Irish whiskey, Darren's love of knitting causes him to slip up and reveal "the best-kept secret in whiskey". The two performances are lovely - the actor playing Darren...
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lekiosk announces partnership with ASUS
News-kiosk app lekiosk has formed a partnership with ASUS which sees its newsstand for digital magazines promoted on the hardware manufacturer’s new content platform, ASUS@vibe+. ASUS tablet users...
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Christie + Co names Smith & Milton as its creative agency
Specialist property adviser Christie + Co has commissioned Smith & Milton to deliver on creative projects and support the brand. The first project undertaken by Smith & Milton saw the creation...
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Clearasil partners with Microsoft Advertising to bring X Factor's Amelia Lily...
RB skincare brand Clearasil has engaged Microsoft Advertising for the launch of a new campaign offering teenagers the chance to win an exclusive performance from their school from X Factor finalist...
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Fashion chain WAREHOUSE selects IPR London to work as an extension of its...
High Street fashion brand WAREHOUSE has selected IPR London to act as an extension of the in-house press team, in a bid to drive brand awareness across the UK. IPR London has been briefed with...
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On the Face of the matter: Facebook, KitKat, Monopoly and NOW TV discuss...
With so many new digital platforms available to marketers, is Facebook still important? The Drum’s Ishbel Macleod looks at recent brand campaigns on Facebook and talks to the network itself about...
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Crisp brand TAGS works with Cube3 on brand image for its new premium range
TAGS crisps has revealed the fresh brand image for its new premium range designed by Cube3. Cube3 was tasked with the creation of a full brand identity for the range including packaging for TAGS...
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Coors Light unveils new Jean Claude Van Damme ad with VCCP Blue
Coors Light has unveiled its latest ad in its ‘Closest To Cold’ campaign, created by VCCP Blue. Featuring Jean Claude Van Damme, the new execution is called Music, and is rolling out for TV this...
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WPP merges OgilvyAction and G2 agencies to create global activation powerhouse
WPP has revealed it will merge its agencies G2 and specialist marketing agency OgilvyAction to form a global activation agency. The newly formed business will marry the skills sets of G2, known as G2...
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The Drum daily jobs round-up: T.J. Morris, Digimania, Mr B & Friends, David...
A job is available for a studio manager with T.J. Morris in the north-west of England. For a salary of £35,000, the company is looking for an individual to manage its graphic design studio, and...
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RAC announces appointment of Mindshare and Unique Digital
RAC has today announced the appointments of Mindshare and Unique Digital to support its brand and direct response campaigns both on and off line. RAC chief marketing officer John Orriss said: “Both...
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How to create winning social media strategies in a multichannel environment
The Drum catches up with a selection of industry experts to ask their views on some of the big issues affecting the social media sector. Here, agencies discuss how social media strategies can meet the...
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Talk Talk’s Sir Charles Dunstone becomes interim YouView chairman
Talk Talk chairman Sir Charles Dunstone has been appointed interim chairman of YouView following the departure of Sir Alan Sugar last week. Sugar’s resignation from the internet TV platform joint...
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