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M&C Saatchi teams up with Big Issue street vendors to create new advertising...
The Big Issue has launched a new advertising campaign, created in partnership with M&C Saatchi and its street vendors. The group, made up of five vendors from across the UK, worked with M&C...
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YouTube to launch its own version of Spotify? Rumours circulate that a music...
YouTube is developing its own music streaming service, in a similar format to Spotify, which will be launched later this year, according to a report from Fortune. Sources from YouTube-owner Google...
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News Corp launches tablet device for schools
News Corp is to directly challenge Apple at its own game through the launch of a 10-inch Android powered tablet specifically designed for use by pupils and teachers. Created by Amplify, News Corp’s...
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UK to ban cigarette branding
The UK government has announced that it is to legislate for plain cigarette packaging later this year, a move which would mandate all manufacturers to strip graphics and colour from their packets....
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The Kernel announces it is set to cease publication
London blog The Kernel is set to cease publication, it announced yesterday, with founder and editor-in-chief Milo Yiannopoulos blaming the fact he was ‘unable to turn ferocious, funny and brave...
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CIPR appoints Stephen Waddington to chair social media panel
The CIPR has announced the appointment of Stephen Waddington, European digital and social media director at Ketchum, as the chair of its social media panel. Taking over the role from Rob Brown,...
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Peugeot reveals major outdoor campaign for new Peugeot RCZ
To promote its new RCZ model Peugeot is deploying premium roadside and rail advertising as part of a major outdoor campaign. The activity includes two of the UK’s newest premium digital assets, the...
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Dishonored named best game at the Bafta’s
Dishonored, a stealth adventure set in a steam-punk London style environment, has been named best game at the annual Bafta awards. The title, developed by Bethesda, saw off competition from...
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Tesco launches Clubcard TV service
Tesco has today given its 16m Clubcard customer’s access to Clubcard TV, a service which provides free access to movies and TV shows. Content from Warner Bros, Aardman and Endemol will be included in...
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Mother brings spirit of Tech City to Texas for SXSW
Mother, in collaboration with a group of Hackney based creative teams, is launching Hackney House Austin at the SXSW Interactive festival. The 4,000sq/ft pop-up space will launch this Friday at 4pm...
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Rolls-Royce works with Partners Andrews Aldridge on integrated campaign for...
Rolls-Royce has revealed a global launch campaign for the Rolls-Royce Wraith developed with its lead creative and strategic agency Partners Andrews Aldridge. The agency has worked with the brand...
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ASA and government working together to crack down on Payday loan advertising
The Advertising Standards Authority (ASA) is working with the government and the industry to make changes to the way payday lenders can advertise. Under the new regulations, payday loan companies...
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Lego ends two-year partnership with the Sun following anti-Page 3 campaigns
Lego has announced the end of its two-year promotional partnership with the Sun newspaper, claiming it has come to a “natural end”. It was forced to deny reports that the break up was due to an online...
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Coca-Cola brings obesity ads to the UK
Earlier this year, Coca-Cola revealed an advert to its US audience which attempted to address the obesity issue. Today (6 March), Coca-Cola’s European arm has brought the ad to the UK, sending a...
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Thomas Cook cuts 2,500 jobs as it restructures to focus on online operations
Thomas Cook has announced that 2,500 full-time jobs will be cut as a result of the closure of 195 of its high street travel agencies. The cuts come as part of a £160 million money-saving plan as the...
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ASA rules that letting agents must publish additional fee costs in adverts
The Advertising Standards Authority has said that estate agents must now publish any compulsory fees to be paid by the consumer planning to rent a property in its adverts or materials. The warning...
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AKQA scoops Agency of the Year and Best Creative Idea at IAB’s 2012 Creative...
AKQA has won Agency of the Year and Best Creative Idea at the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix Awards for 2012. The Awards, for which The Drum is media partner, took...
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Range Rover invites armchair drivers on an ‘ultimate test drive’ via new...
A Range Rover microsite, allowing customers to browse vehicles digitally, has been launched by Land Rover. Created by WPP agency Blast Radius the site incorporates the ‘ultimate test drive’ by...
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"Cars will become the worlds largest smartphones" Q+A with MOMA's judge Ross...
With the MOMAs (Marketing on Mobile Awards) judging scheduled to take place in April, The Drum will ask each of the judges for some of their own points of view around what is happening within the...
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Stonewash and Microsoft launch Windows 8 apps initiative for publishers
Specialist magazine and newspaper development company Stonewash has announced a partnership with Microsoft which sees the launch of a nationwide promotion for publishers to secure one of five free...
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