To promote its new RCZ model Peugeot is deploying premium roadside and rail advertising as part of a major outdoor campaign.
The activity includes two of the UK’s newest premium digital assets, the newly digitised Marylebone Tower and The Cromwell Road Digital Gateway, as well as national large-format locations.
The OOH initiative with JCDecaux is part of the wider 'Feel the Thrill' campaign which includes TV and digital promotion.
With help from Posterscope the car manufacturer has booked immersion campaigns including giant wraps, digital screens and floor media designed to look like road markings at both Victoria and St. Pancras Stations. Key premium roadside locations include the Trafford Tower in Manchester and London’s Wandsworth Roundabout.
“Premium Outdoor locations on roadside and rail act as daily signposts for people on their daily commute, delivering a power of influence to an exclusive, hard-to-reach affluent audience. We are delighted to see Peugeot use Outdoor to its full capability across our premium roadside, rail and digital portfolio,” commented JCDecaux’s managing director Spencer Berwin.
From 25 March a second wave of activity will run across Euston Station, covering the Eusron Immersion zone and Euston Motion, the nine screens that surround the concourse will also feature branding along with further key roadside locations such as the Glasgow Sail.