TAGS crisps has revealed the fresh brand image for its new premium range designed by Cube3.
Cube3 was tasked with the creation of a full brand identity for the range including packaging for TAGS premium. The agency is now working on the development and launches of other ranges, including everyday TAGS lunchbox selection.
The branding aims to reflect the business’s key messages of natural ingredients and convey a genuine passion for the product.
Speaking of working with Cube3, TAGS founder John Tague, who was previously the managing director of another major crisp company, said: “From the minute I met with Cube3 I felt that they connected with the philosophy of the Tags brand, they understood what I was trying to build and why; my overall vision and the company ethos. Now I am looking forward to continuing to grow the brand with their support.”