Patek Philippe, the luxury watch brand, has become the sponsor for the iPad edition of British Airways’ in-flight magazine, First Life.
The iPad version of First Life will be available to download for free, and will feature a Patek Philippe logo on the cover, as well as the watch brand having the only ad in the magazine.
First Life is published bi-monthly and is available to first class travellers on BA flights.
The first digital edition was available to download from 1 March.