Volkswagen is launching its latest Golf with a giant outdoor campaign that asks passersby: "If you could only kiss one person in your life, who would it be?”
The huge interactive installation in Berlin contains eight 46-inch touchscreens with built in cameras. Commuters approaching the nearby railway station are encouraged to use the cameras to take kissing photos which will then be immediately displayed on the giant LED screen.
"Our advertisement should touch people - sending authentic, human, congenial and clear messages," said Giovanni Perosino, head of group marketing communications at Volkswagen.
"We want to use this to continue strengthen the positive image of the Volkswagen brand."
DDB Tribal Berlin were responsible for creative development while Mediacom, Magic Poster and blowUP media worked on the installation.