Gourmet yoghurt brand The Collective is looking for a beauty queen with a fetching face, long lashes and a sweet temperament to take away star prize at a very special beauty pageant…for cows.
The Collective is seeking to crown ‘Cow of the Year’ to promote the fact that gorgeous cows make gorgeous yoghurt.
“We know there’s some really dashing cows out there and feel it’s about time that they got some proper recognition,” commented Amelia Harvey, UK co-founder of The Collective.
“Cows are clearly very important to us as a business so we thought it was right to honour them. Consequently we are inviting farmers, ramblers with cameras or anyone who knows a beautiful looking cow to nominate one of these noble beasts for the title of ‘Cow of the Year’.”
The winning cow will be picked from six finalists and chosen by a panel of judges, all experts in their field and selected either for their understanding and appreciation of cows or for their insider knowledge of the beauty industry.
‘Cow of the Year’ will be crowned in May with a cash prize of £1,000 for the person who submits the winning photo via cowoftheyear.com. The cow’s proud owner will be given a trophy, garland, framed certificate and a photo-shot with a celebrity photographer.
The Collective aims to support and raise awareness of local community farms with the competition. In a bid to get more people to experience farm life The Collective has included a community farm map on its website and is donating £500 to the winner’s community farm of choice.
The Red Tractor farm assurance scheme has given its backing to the initiative with Richard Cattell, head of marketing at Red Tractor, adding: “Red Tractor are proud to be behind The Collective as its searches for ‘Cow of the Year’ after all great dairy starts with the great cows and it all starts on the farm, where the use of the Red Tractor scheme gives assurance of welfare, traceability, environmental protection, as well as the health and safety of milk produced in the UK.”