If this doesn't persuade parents to check their smoke alarms then nothing will. A young boy playing in the burnt-out remnants of his family home stresses the importance of checking smoke alarms and suggests the day the clocks go forward provides a timely reminder. You're going to get this done... right?
Agency: RKCR/Y&R
Creative: Mike Boles / Jerry Hollens
TV Producer: Tim Page
Production Co: Sonny London
Director: Stevie Russell
Producer: Lindsay Turnham
Photography: Mark Patten
Production Designer: James Morrall
Production Manager: Ben Preston
Post Production: Finish
VFX Producer: Fi Kilroe