M&S has unveiled a QR code made out of flowers at Westfield White City shopping centre, with the aim of targeting those shopping for Mother’s Day.
Profero’s creative team made the display, which is five metres by three metres and made up of 10,000 flowers.
The display contains an interactive QR code enabling passers-by to order a Mothers’ Day bouquet direct from their mobile and enter a competition to win a year’s supply of flowers for their mum.
When the display is removed, the flowers will be used to create compost.