Creative social network Creativepool has announced a national initiative to celebrate and champion the creative industries and the £100 billion+ they generate for the UK economy each year entitled Create Britain.
Officially launching on 28 March 2013, Create Britain already has backing from some of the industry’s key figures and aims to bring recognition for the skills and talents of creative professionals across the UK. The activity is also calling upon the UK Government to increase its investment in order to encourage growth across the advertising, marketing, design, digital, fashion, photography, and entertainment industries.
The official launch sees a major event at BAFTA bringing together the UK’s creative elite to discuss the current status and future vision of the creative industries. Helping to launch the campaign will be speakers Rory Sutherland of Ogilvy Mather and Marc Lewis, Dean of the School of Communications Arts.
Michael Tomes, founder and director of Creativepool said: “The talent that we’re seeing amongst creatives in the UK is phenomenal. The UK has the potential to be the creative capital of the world but this is being seriously undermined by a lack of investment and a lack of recognition for the value that these incredibly talented individuals bring to the UK. The creative industry is one of the few sectors experiencing growth and our Create Britain initiative is a call to action for the Government to really get behind the sector so it can realise its full potential as a serious driver of jobs and economic growth.”
The launch event will be followed by a series of exhibitions, talks and portfolio reviews in a national road show that will see 25 events take place in major ‘creative hubs’ across the UK between March and October.
Andrew Greenhalgh, marketing director for Creativepool: said: “This is a truly national campaign and so far, the response from creative businesses, brands and opinion leaders has been overwhelming. The industry is literally crying out for support. The creative industries are the lifeblood of any economy – the very idea that they could be cut from our education programmes is preposterous.”