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Guy Hanson appointed as chairman of IAB Email Council
Guy Hanson, director of Return Path’s Response Consulting business, has been announced as the chairman of the Internet Advertising Bureau’s (IAB) Email Council. In the role, Hanson will aim to educate...
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National Fraud Authority unveils Action Fraud campaigns
The National Fraud Authority has announced the appointment of WDMP as its lead creative agency, with the goal of raising awareness of its Action Fraud service, with two ads set to go live this week....
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Jaguar launches social media campaign ahead of F-Type model's UK debut
Jaguar has launched a social media campaign to stir up buzz ahead of the UK debut of its F-Type sports model later this year. The auto marque is working with We Are Social on the campaign, which kicks...
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Professional Publishers Association announces Ed Vaizey as keynote speaker
The Professional Publishers Association (PPA) has announced that Ed Vaizey will open the conference with a keynote address at its PPA Conference 2013: Publishing+ conference. The full agenda is set to...
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Creativepool launches Create Britain initiative to boost recognition for UK’s...
Creative social network Creativepool has announced a national initiative to celebrate and champion the creative industries and the £100 billion+ they generate for the UK economy each year entitled...
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Havas Health refreshes Health4Brands (H4B) network brand identity
Havas Health has revealed the global launch of a new, updated brand identity for the Health4Brands (H4B) network which has been designed to better represent its unified, global offerings. Inspired by...
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Bauer Media appoints Mark Hardy as group digital director
Bauer Media has announced the appointment of Mark Hardy as group digital director Director for its London lifestyle magazine and radio brands. Having taken up the role today, Hardy will hold overall...
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Superdrug plans to roll out free wi-fi to increase engagement
Superdrug has announced plans to roll out free wi-fi in stores, as well as interactive in-store radio, as part of its plans to increase engagement with customers. According to Retail Week, consumers...
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Heinz unveils special edition Sweet Chilli tomato sauce on Facebook
Heinz is again giving its loyal fans a thank you, by making its new Tomato Ketchup blended with Sweet Chilli limited edition bottle available on Facebook first. The second time that Heinz has done...
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The Drum daily jobs round-up: RAR, The Drum, Workhouse, Havas Lynx, Beyond...
The Recommended Agency Register (RAR) is advertising a membership development executive job in Glasgow. Applicants should be knowledgable about the marketing services industry, hard-working with a...
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Now UK Serious Fraud Office is looking at HP-Autonomy deal, too
The U.K. Serious Fraud Office has opened an investigation related to the purchase by Hewlett Packard of Britain's Autonomy Corp, the American company said yesterday. The British authorities are...
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Nivea Men signs Real Madrid players for new TV spot
Cosmetics brand Nivea Men has announced a tie-up with footballing giants Real Madrid which sees players from the top ranked Spanish side star in a new TV ad created by Draftcb Milan. The three year...
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Harper’s Bazaar appoints Sacha Bonsor as digital and development editor
Fashion magazine Harper’s Bazaar has appointed the appointment of Sacha Bonsor to the newly created role of digital and development editor. Bonsor will commence her new role on 18 March and is the...
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Study finds Facebook users' intimate secrets can be inferred from ‘likes’
A study conducted into the online habits of Facebook users has found that many could unwittingly betray highly personal information about themselves, such as sexuality, political beliefs and drug use,...
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Proxama teams with The Logic Group for NFC services
Near field communications (NFC) mobile wallet and mobile marketing technology provider Proxama is partnering with The Logic Group to create a complete NFC-based services offering for its retail...
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Telegraph group to shrink print editorial department by 14%
The Telegraph Group has announced that it is to cut its editorial workforce by 14% with the loss of 80 reporters as part of a major restructuring of the publishers operations which will see a full...
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Pinterest unveils web analytic tools ahead of monetisation plans
Pinterest has unveiled a web analytics tool, which will help users discover the number of clicks through to their website each pin is providing. The tool will help businesses discover how many people...
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Kraft trials mobile cashback coupons for Philadelphia with Cadbury
Kraft is trialling cashback mobile couponing for its joint flavour Philadelphia with Cadbury following a tie-up with mobile shopping service Shopitize. The aim is to use the coupon service to gather...
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"Poor UX is inexcusable and shows a lack of understanding and respect for the...
With the MOMAs (Marketing on Mobile Awards) judging scheduled to take place in April, The Drum will ask each of the judges for some of their own points of view around what is happening within the...
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Leveson deal close to being struck following negotiation 'breakthrough'
Negotiations between Britain’s three major political parties are reportedly close to reaching a conclusion with progress made on how a press regulator overseen by royal charter might be implemented....
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