The opticians chain has a new campaign designed to illustrate the size of their range. Possibly inspired by the choppy promo used for the track - Ice Cream's Battles - this ad shows lots of people (including chef Heston Blumenthal) doing a variety of everyday things in a trendy way.
Agency: Dare
Creative: Stuart Hallybone / James Woods
TV Producer: Rebecca O’Sullivan
Production Co: Academy Films
Director: Conkerco
Producer: Mark Whittow-Williams
Photography: Ben Magahy
Production Manager: Steve Overs
Editing House: The Assembly Rooms
Editor: Nik Hindson