Popcorn and wholegrain bar producer Wild Trail has undergone a rebranding process with London-based B&B Studios.
The new look aims to put health and taste centre stage with the vibrant redesign. Hand-made in Northumberland the bars, which are the brainchild of Gordon Leatherdale, are available in six flavours, with three more due to be rolled out over the coming months.
B&B Studios design aims to make the brand more prominent within the busy cereal bar market. Wild Trail’s wholegrain bars feature a dark brown colour scheme, with the popcorn variants packaged in bright red.