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JUST EAT announces nine-month sponsorship deal with UKTV's Dave
Online takeaway service JUST EAT has revealed a sponsorship partnership with UKTV’s channel Dave. JUST EAT will now sponsor Dave and Dave Ja Vu (Catch Up TV) between 4pm and 12am every Saturday, and...
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National Centre for Domestic Violence unveils new TV campaign with JWT
The National Centre for Domestic Violence has today unveiled a new campaign, portraying an estate agent showing a couple around a house with descriptions such as ‘be careful on these steep stairs,...
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Wild Trail unveils vibrant new look with B&B Studios
Popcorn and wholegrain bar producer Wild Trail has undergone a rebranding process with London-based B&B Studios. The new look aims to put health and taste centre stage with the vibrant redesign....
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Trinity Mirror unveils new website with Rippleffect
Trinity Mirror has updated its digital presence with Rippleffect, with a new site designed to enhance user experience across all devices. Rippleffect, which was acquired by Trinity Mirror in 2008,...
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Cigarette giant Gallaher campaign claiming there is ‘no credible evidence’...
Cigarette giant Gallaher (t/a JTI) has had a series of ads suggesting that there is ‘no credible evidence’ for plain packaging banned by the ASA, following complaints by ASH, ASH Scotland and Cancer...
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Malmaison unveils new website with Equator
Boutique hotel chain Malmaison has unveiled its new website with Equator, which is fully mobile responsive. The agency was briefed to improve the conversion rate of its current site while portraying...
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Tesco acquires restaurant chain Giraffe for £48.6m
Tesco has acquired restaurant chain Giraffe for £48.6 million as it continues its ongoing expansion strategy. Giraffe, a family-friendly restaurant comprises 48 sites across the UK, including...
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Intersport UK and Ireland lunges into new fitness campaign with Lake
Intersport UK and Ireland is launching the next stage of its ‘expert advice’ consumer marketing campaign with Lake. The campaign will launch through a series of adverts that will appear in national...
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Transitions Optical named as sponsor of ITV’s travel-based factual programming
It has been revealed that Transitions Optical is to become the sponsor of ITV’s upcoming travel-based factual programming. The deal was negotiated by ITV Commercial and KR MediaCom on behalf of...
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Ad of the Day: Weetabix - Sibling Rivalry
If any ad is going to brighten a Wednesday morning, it's this one. Terrific performances from two youngsters staking their claim to the last Weetabix Chocolate in the box: elder sister has a busy day...
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Vote for the best piece of work in our Creative Round-Up: Winners to be...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with...
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BskyB appoints Adam MacDonald to run Sky 1
BskyB has today announced the appointment of Adam MacDonald to run Sky 1 and Sky 2. The announcement follows BBC executive Liam Keelan’s decision last month to turn down the role; instead joining BBC...
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All Good works with Pearlfisher on Manomasa tortilla chip branding and design
All Good has engaged with Pearlfisher to create the brand strategy, name, tone of voice, brand identity and packaging for its new tortilla chip brand, Manomasa. Pearlfisher was tasked with moving away...
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Meetrics launches in the UK to help marketers improve online ad visibility
Meetrics, a German-based company which specialises in measuring the visibility of online ads and content, is launching in the UK. Meetrics has suggested that about 30 per cent of online ads served are...
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IAB Creative Showcase winner for February: Compare the Market's Meerkat Tales...
The winner and runners up for IAB's February Creative Showcase have been announced. Permalink | Comments (0)
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Scotland Outdoors magazine distribution to be expanded after takeover by CMYK...
CMYK Design has taken over award-winning magazine Scotland Outdoors from Peebles-based Big Bend Publishing. It's the first time the company - which publishes travel and leisure magazine, aurora, and...
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RBS unveils new app allowing users to send money to contacts
The RBS has announced the launch of an app which will let customers transfer money to their smartphone contacts, with a full roll-out expected after Easter. The bank stressed its confidence that the...
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Fitness First appoints Tribal DDB to develop its long-term digital strategy
Fitness First has appointed digital agency Tribal DDB as its global strategic digital partner. Tribal DDB won the account without a pitch and will be working alongside the fitness brand to develop its...
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"A lack of data is often perceived to be an infringement on human rights" Q+A...
With the MOMAs (Marketing on Mobile Awards) judging scheduled to take place in April, The Drum will ask each of the judges for some of their own points of view around what is happening within the...
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LEGOLAND and Little Dish partner for Kids Go Free on-pack promotion
LEGOLAND has partnered with fresh kids food brand Little Dish to run an on-pack promotion offering a Kids Go Free voucher for the Windsor resort. The deal, brokered by Mediator, sees the Kids Go Free...
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