LEGOLAND has partnered with fresh kids food brand Little Dish to run an on-pack promotion offering a Kids Go Free voucher for the Windsor resort.
The deal, brokered by Mediator, sees the Kids Go Free voucher appear on 1.2 million packs of Little Dish products from Friday 15 March. In addition to the on-pack promotion Little Dish will be offered the opportunity to distribute promotional collateral on park at LEGOLAND as part of the deal.
“Little Dish is a brand that has real synergy with our visitor demographic and we’re excited to be featured on pack across the full product range giving us real presence in store,” commented Anna Robertson, brand manager at LEGOLAND.
The activity is part of a multi-platform initiative from LEGOLAND that sees the brand partnering with a number of complementary brands, including Giraffe restaurant and independent toy store The Entertainer.
Of the deal, Andy O’Brien, sales and marketing director at Little Dish, said: “We are delighted to be able to offer such a high value and relevant offer to our customer base with a partnership that lends itself so well to a fully integrated campaign across all of our communications channels.”
Mediator account director, Gemma Brooks, added: “The partnership with Little Dish will provide LEGOLAND with an exciting and perfectly targeted new marketing platform to engage with customers, whilst providing Little Dish with a ‘stand out’ shelf presence, enhancing their product offering and appeal against their competitors.”